Best for evaluating the performance of individual videos relative to exposure.
Engagement Rate (By Followers)
0.00%
Best for evaluating influencer profile health and audience loyalty.
Total Interactions
0
Sum of Likes + Comments + Shares
Why Use a Free TikTok Engagement Rate Calculator?
In the world of short-form video content, vanity metrics like follower counts are becoming less important. Brands and creators prioritize Engagement Rate (ER) because it measures how actively involved an audience is with the content. This free TikTok Engagement Rate Calculator helps you instantly determine the effectiveness of your videos using standard industry formulas.
How is TikTok Engagement Rate Calculated?
There are two primary ways to calculate engagement on TikTok, and this tool handles both:
ER by Views: This is the most accurate metric for individual video performance. Since TikTok's "For You" page (FYP) shows content to non-followers, dividing total interactions by views gives you a true sense of how compelling the content was to everyone who saw it.
Formula: ((Likes + Comments + Shares) / Views) * 100
ER by Followers: This is traditionally used for influencer marketing to gauge audience loyalty. It measures what percentage of your follower base interacts with your content.
Formula: ((Likes + Comments + Shares) / Followers) * 100
What is a Good Engagement Rate on TikTok?
TikTok generally boasts higher engagement rates than platforms like Instagram or Facebook. While benchmarks vary by niche and follower count, here are general guidelines for 2024:
3% – 6%: Average engagement rate.
6% – 10%: High engagement rate. Indicates strong viral potential.
Over 10%: Exceptional engagement. Usually seen in viral videos or smaller, highly tight-knit communities.
Tips to Boost Your Engagement
If your calculation shows a lower rate than desired, consider these strategies:
Strong Hooks: Capture attention in the first 2 seconds to ensure view completion.
Call to Action (CTA): Explicitly ask users to comment or share if they relate to the content.
Trending Audio: Utilize trending sounds to increase visibility on the algorithm.
Reply with Video: Answering comments with a video response creates a loop of engagement.
function calculateTikTokER() {
// Get input values using var
var likes = parseFloat(document.getElementById('tkLikes').value) || 0;
var comments = parseFloat(document.getElementById('tkComments').value) || 0;
var shares = parseFloat(document.getElementById('tkShares').value) || 0;
var views = parseFloat(document.getElementById('tkViews').value) || 0;
var followers = parseFloat(document.getElementById('tkFollowers').value) || 0;
// Calculate Total Interactions
var totalInteractions = likes + comments + shares;
// Calculate ER by Views
var erViews = 0;
if (views > 0) {
erViews = (totalInteractions / views) * 100;
}
// Calculate ER by Followers
var erFollowers = 0;
if (followers > 0) {
erFollowers = (totalInteractions / followers) * 100;
}
// Display Results
document.getElementById('erByViews').innerHTML = erViews.toFixed(2) + '%';
document.getElementById('erByFollowers').innerHTML = erFollowers.toFixed(2) + '%';
document.getElementById('totalInteractions').innerHTML = totalInteractions.toLocaleString();
// Show result container
document.getElementById('resultsContainer').style.display = 'block';
}