.er-calculator-container {
max-width: 600px;
margin: 20px auto;
padding: 20px;
border: 1px solid #e0e0e0;
border-radius: 8px;
background-color: #f9f9f9;
font-family: Arial, sans-serif;
}
.er-input-group {
margin-bottom: 15px;
}
.er-input-group label {
display: block;
margin-bottom: 5px;
font-weight: bold;
color: #333;
}
.er-input-group input {
width: 100%;
padding: 10px;
border: 1px solid #ccc;
border-radius: 4px;
box-sizing: border-box;
}
.er-btn {
width: 100%;
padding: 12px;
background-color: #0073aa;
color: white;
border: none;
border-radius: 4px;
cursor: pointer;
font-size: 16px;
font-weight: bold;
}
.er-btn:hover {
background-color: #005177;
}
.er-result {
margin-top: 20px;
padding: 15px;
background-color: #fff;
border: 1px solid #ddd;
border-radius: 4px;
text-align: center;
display: none;
}
.er-result h3 {
margin: 0 0 10px;
color: #333;
}
.er-value {
font-size: 24px;
color: #27ae60;
font-weight: bold;
}
.er-metrics-summary {
margin-top: 10px;
font-size: 14px;
color: #666;
}
.er-article {
margin-top: 40px;
line-height: 1.6;
color: #333;
}
.er-article h2 {
color: #2c3e50;
border-bottom: 2px solid #0073aa;
padding-bottom: 10px;
}
.er-article p {
margin-bottom: 15px;
}
.er-article ul {
margin-bottom: 15px;
padding-left: 20px;
}
.er-article li {
margin-bottom: 8px;
}
.input-row {
display: flex;
gap: 10px;
}
.input-half {
flex: 1;
}
function calculateEngagementRate() {
var likes = parseFloat(document.getElementById("er_likes").value) || 0;
var comments = parseFloat(document.getElementById("er_comments").value) || 0;
var shares = parseFloat(document.getElementById("er_shares").value) || 0;
var saves = parseFloat(document.getElementById("er_saves").value) || 0;
var base = parseFloat(document.getElementById("er_base").value);
var resultBox = document.getElementById("er_result_box");
var percentDisplay = document.getElementById("er_final_percent");
var summaryDisplay = document.getElementById("er_summary");
if (!base || base <= 0) {
resultBox.style.display = "block";
percentDisplay.style.color = "#c0392b";
percentDisplay.innerHTML = "Error";
summaryDisplay.innerHTML = "Please enter a valid number of Followers or Reach (greater than 0).";
return;
}
var totalEngagements = likes + comments + shares + saves;
var engagementRate = (totalEngagements / base) * 100;
// Determine simple rating
var ratingText = "";
if (engagementRate < 1) {
ratingText = "Low";
} else if (engagementRate < 3.5) {
ratingText = "Average";
} else if (engagementRate < 6) {
ratingText = "High";
} else {
ratingText = "Very High";
}
resultBox.style.display = "block";
percentDisplay.style.color = "#27ae60";
percentDisplay.innerHTML = engagementRate.toFixed(2) + "%";
summaryDisplay.innerHTML = "Total Engagements: " + totalEngagements + "Based on count of " + base + "
Understanding Engagement Rate
The Engagement Rate (ER) is a critical social media metric used to measure the level of interaction your content receives relative to your audience size or reach. Unlike simple vanity metrics like total likes, the engagement rate provides a more accurate representation of how compelling your content is to your specific audience.
Why Use an Engagement Rate Calculator?
Calculating your ER manually for every post or campaign can be tedious. This calculator streamlines the process by aggregating various interaction types—likes, comments, shares, and saves—and comparing them against your base metric (Followers, Reach, or Impressions).
Tracking this metric helps you:
- Audit Influencers: Determine if an influencer has an active audience or just inflated follower counts.
- Evaluate Content Strategy: Identify which types of posts trigger the most interaction.
- Benchmark Performance: Compare your growth against industry standards or competitors.
How to Calculate Engagement Rate
The standard formula used by this calculator is:
Engagement Rate = ((Likes + Comments + Shares + Saves) / Total Followers) * 100
Note on Base Metric: While "Total Followers" is the most common denominator, you can also calculate ER based on "Reach" or "Impressions" to understand how many people who actually saw the post interacted with it. This is often called ERR (Engagement Rate by Reach).
What is a Good Engagement Rate?
Benchmarks vary significantly by platform (Instagram, TikTok, LinkedIn, Twitter) and account size. generally speaking:
- Less than 1%: Often considered low, typical for very large accounts or unoptimized content.
- 1% – 3.5%: The industry average for most accounts.
- 3.5% – 6%: considered a high engagement rate.
- Above 6%: Very high engagement, often seen in viral content or micro-influencers with tight-knit communities.
Use this calculator regularly to track trends over time rather than focusing on a single data point.