Use "Visits" from your Etsy Dashboard, not "Views", for accuracy.
$
Enter revenue for the same time period to see AOV.
Conversion Rate
0.00%
Average Order Value (AOV)
$0.00
Revenue Per Visit (RPV)
$0.00
To Get 100 Orders
0
Estimated visits needed at current rate
Understanding Your Etsy Conversion Rate
For Etsy sellers, your conversion rate is arguably the most critical metric for determining the health of your shop. Unlike listing views, which only tell you how many people saw your item, the conversion rate tells you how many people were convinced enough to make a purchase.
What is the Formula?
The standard industry formula for calculating Etsy conversion rates is:
Conversion Rate = (Total Orders / Total Visits) × 100
Note that Etsy Analytics distinguishes between "Views" (total page loads) and "Visits" (unique browsing sessions). It is best practice to calculate your conversion rate based on Visits because a single shopper might view 10 pages, but they represent only one potential customer.
What is a Good Conversion Rate on Etsy?
While benchmarks vary by category (e.g., digital downloads often have lower rates than custom jewelry due to high competition), generally accepted benchmarks are:
1.0% – 3.0%: Average. This is the standard range for most e-commerce shops.
Below 1.0%: Needs Improvement. You are getting traffic, but something is stopping buyers (price, photos, trust).
3.0% – 5.0%: Good. Your shop is performing well above average.
Above 5.0%: Excellent. You have highly desirable products and a very effective sales funnel.
3 Ways to Improve Your Metrics
Product Photography: On Etsy, photos are everything. Ensure your main thumbnail is bright, clear, and shows the product in use.
Free Shipping Guarantee: Etsy's algorithm prioritizes shops that offer free shipping on orders over $35. This also reduces cart abandonment.
Review Your Pricing Strategy: If your visits are high but orders are low, your price might be the friction point. Check your Average Order Value (AOV) using the calculator above to see how much customers are typically spending.
function calculateEtsyMetrics() {
// 1. Get Input Values
var visitsInput = document.getElementById('etsyVisits');
var ordersInput = document.getElementById('etsyOrders');
var revenueInput = document.getElementById('etsyRevenue');
var visits = parseFloat(visitsInput.value);
var orders = parseFloat(ordersInput.value);
var revenue = parseFloat(revenueInput.value);
// 2. Validation
if (isNaN(visits) || visits <= 0) {
alert("Please enter a valid number of Shop Visits greater than 0.");
return;
}
if (isNaN(orders) || orders < 0) {
orders = 0;
}
if (isNaN(revenue) || revenue 0) {
aov = revenue / orders;
}
// RPV Calculation
rpv = revenue / visits;
// Projection: Visits needed for 100 orders
// If CR is 0, projection is infinite, handle gracefully
var visitsFor100Orders = 0;
if (conversionRate > 0) {
visitsFor100Orders = Math.ceil(100 / (conversionRate / 100));
}
// 4. Determine Health Status
var statusText = "";
var statusColor = "";
var feedbackText = "";
if (conversionRate = 1.0 && conversionRate = 3.0 && conversionRate = 1.0 && conversionRate 0) {
projEl.innerHTML = visitsFor100Orders.toLocaleString();
} else {
projEl.innerHTML = "N/A";
}
// Show Results
document.getElementById('resultsSection').style.display = "block";
}