Exit Rate Calculator
Calculate the percentage of visitors who leave your site from a specific page.
The total number of times the page was viewed.
The number of times this page was the last in a session.
Calculated Exit Rate
0.00%
What is Exit Rate?
Exit Rate is a web analytics metric that measures the percentage of pageviews that were the last in a session. Unlike Bounce Rate, which only counts single-page sessions, Exit Rate applies to all sessions regardless of how many pages the user visited previously.
For any given page, the Exit Rate represents how often users decided to leave your website after viewing that specific page. A high exit rate might indicate a natural completion point (like a "Thank You" page) or a problem with the page content causing users to leave prematurely.
The Exit Rate Formula
The calculation for Exit Rate is straightforward:
Exit Rate = ( Total Exits / Total Pageviews ) × 100
- Total Exits: The number of times visitors ended their session on this specific page.
- Total Pageviews: The total number of times this page was viewed during the selected time period.
Example Calculation
Let's look at a practical example. Suppose you run a blog post about "Gardening Tips":
- On Monday, the page received 1,000 Total Pageviews.
- Out of those views, 450 visitors left the site immediately after reading that page.
Calculation: (450 / 1,000) × 100 = 45% Exit Rate.
Exit Rate vs. Bounce Rate
These two metrics are often confused, but they measure different behaviors:
- Bounce Rate: The percentage of sessions that were single-page visits. The user landed on the page and left without triggering any other request.
- Exit Rate: The percentage of pageviews that were the last in the session. This includes users who viewed 5 pages before leaving, as well as those who bounced.
Consequently, all Bounces are Exits, but not all Exits are Bounces.
What is a Good Exit Rate?
Context is king when evaluating Exit Rates. A high exit rate is not always bad:
- Bad High Exit Rate: On a checkout step, a registration form, or a landing page intended to drive traffic deeper into the site.
- Neutral/Good High Exit Rate: On a "Contact Us" confirmation page, a download completion page, or a comprehensive informational article that fully answers the user's query.