Free Instagram Rate Calculator

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Free Instagram Rate Calculator

Estimate your potential earnings per post based on your audience size and engagement.

Total number of people following you.
Average (Likes + Comments) / Followers * 100.
Estimated Price Per Image Post
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Estimated Price Per Video/Reel
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Estimated Price Per Story (24hr)
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How Does the Instagram Rate Calculator Work?

Determining how much to charge for a sponsored Instagram post is one of the biggest challenges for influencers and content creators. This Instagram Rate Calculator uses industry-standard formulas to estimate your earning potential based on two critical metrics: your total follower count and your engagement rate.

Unlike simple calculators that only look at followers (the "CPM" model), our tool weighs engagement heavily. Brands today prioritize an engaged audience over a passive one. A micro-influencer with 10,000 followers and 5% engagement is often more valuable than an account with 50,000 followers but only 0.5% engagement.

Understanding Your Valuation

The estimated rates provided above are calculated ranges based on current market trends:

  • Image Posts: The standard feed post. Rates typically hover around $10 per 1,000 followers for accounts with average engagement (2-3%). High engagement boosts this premium significantly.
  • Reels / Video: Video content requires more production effort and currently benefits from higher algorithmic reach. Consequently, you can often charge 1.3x to 1.5x your standard post rate.
  • Stories: Since stories disappear after 24 hours, they are typically priced lower, often ranging from 30% to 50% of a standard feed post rate.

How to Calculate Your Engagement Rate

If you don't know your engagement rate, you can calculate it manually using the average of your last 10 posts:

((Likes + Comments) ÷ Total Followers) × 100 = Engagement Rate %

For example, if you have 10,000 followers and your posts average 400 likes and 50 comments, your engagement is 4.5%, which is considered excellent for that tier.

Factors That Increase Your Rate

While this calculator provides a solid baseline, you should adjust your final quote based on these additional factors:

  • Niche Specificity: Finance, Tech, and Health niches often command higher CPMs than General Lifestyle or Comedy.
  • Content Usage Rights: If the brand wants to use your image in their own ads, charge an additional licensing fee (usually +20-50%).
  • Exclusivity: If the brand demands you do not work with competitors for a month, your rate should increase to compensate for lost opportunities.
function calculateInstaRate() { // 1. Get Input Values var followers = document.getElementById('instaFollowers').value; var engagement = document.getElementById('instaEngagement').value; // 2. Validate Inputs if (followers === "" || engagement === "") { alert("Please enter both your Follower Count and Engagement Rate."); return; } var numFollowers = parseFloat(followers); var numEngagement = parseFloat(engagement); if (isNaN(numFollowers) || isNaN(numEngagement) || numFollowers < 0 || numEngagement < 0) { alert("Please enter valid positive numbers."); return; } // 3. Calculation Logic // Industry Baseline: $10 per 1000 followers at roughly 2% engagement. // Formula adapts: Higher engagement = Higher multiplier. var baseCPM = 10; // $10 per 1k followers var standardEngagement = 2.0; // 2% is a standard benchmark // Calculate the Engagement Multiplier // If engagement is 4%, multiplier is 2x. If 1%, multiplier is 0.5x. // We clamp the multiplier to avoid extreme low/high values skewing too much. var engagementMultiplier = numEngagement / standardEngagement; // Prevent multiplier from dropping below 0.3 or going above 5 for safety if (engagementMultiplier 5.0) engagementMultiplier = 5.0; // Base Price Calculation var basePrice = (numFollowers / 1000) * baseCPM * engagementMultiplier; // Define Ranges (Low to High estimate) // Market fluctuation usually +/- 25% var postLow = basePrice * 0.8; var postHigh = basePrice * 1.25; // Reels are typically worth 1.4x – 1.6x of a post due to reach var reelLow = postLow * 1.4; var reelHigh = postHigh * 1.6; // Stories are typically 30% – 50% of a post var storyLow = postLow * 0.3; var storyHigh = postHigh * 0.5; // 4. Formatting Function function formatMoney(amount) { // Round to nearest whole dollar usually looks cleaner for rates var val = Math.round(amount); // If value is very small (<$5), show decimals if (val < 5) return "$" + amount.toFixed(2); return "$" + val.toLocaleString(); } // 5. Update UI document.getElementById('resultPost').innerHTML = formatMoney(postLow) + " – " + formatMoney(postHigh); document.getElementById('resultReel').innerHTML = formatMoney(reelLow) + " – " + formatMoney(reelHigh); document.getElementById('resultStory').innerHTML = formatMoney(storyLow) + " – " + formatMoney(storyHigh); // Show results container document.getElementById('instaResults').style.display = "block"; }

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