Free Linkedin Engagement Rate Calculator

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LinkedIn Engagement Rate Calculator

Calculate the performance of your posts instantly

Use Impressions for Post Analytics, Followers for Profile Analytics.
Your Engagement Rate
0.00%

What is LinkedIn Engagement Rate?

Your LinkedIn Engagement Rate is a key performance indicator (KPI) that measures how actively your audience interacts with your content relative to how many people see it. Unlike simple vanity metrics like "total likes," the engagement rate tells you if your content actually resonates with your network.

A high engagement rate indicates that your content is relevant, valuable, and sparks conversation—all signals that the LinkedIn algorithm uses to decide whether to show your post to more people.

How to Calculate LinkedIn Engagement Rate

This calculator uses the standard formula widely accepted by social media marketers and LinkedIn analytics tools:

((Likes + Comments + Shares + Clicks) / Impressions) × 100

Note: If you do not have data on clicks, you can exclude them. If you are calculating the rate for a profile rather than a specific post, replace "Impressions" with your total "Follower Count."

What is a "Good" Engagement Rate on LinkedIn?

Because LinkedIn is a professional network, engagement rates differ from platforms like Instagram or TikTok. Here are general benchmarks for 2024:

  • 0% – 1.5%: Below Average. The content may be too generic or posted at the wrong time.
  • 1.5% – 3.5%: Good. This is a healthy rate for most personal profiles and company pages.
  • 3.5% – 6%: High. You have a highly active audience and compelling content.
  • Above 6%: Viral Territory. Exceptional performance, usually indicating a trending topic.

4 Tips to Boost Your Engagement

1. Encourage Conversations

Don't just broadcast information. End your posts with a question or a call to action (CTA) that invites users to leave a comment. Comments carry the most weight in the LinkedIn algorithm.

2. Use Documents and Carousels

PDF carousels (uploaded as documents) often generate higher "dwell time" (time spent on post), which signals quality to LinkedIn and often results in higher interaction rates.

3. Reply to Comments Quickly

Engage with commenters within the first hour of posting. This doubles the interaction count and pushes your post back into people's feeds.

4. Analyze Your Data

Use this free LinkedIn engagement rate calculator regularly. Track which topics yield a rate above 3% and double down on those themes.

function calculateLinkedInER() { // 1. Get input values using var var likes = parseFloat(document.getElementById('li_likes').value) || 0; var comments = parseFloat(document.getElementById('li_comments').value) || 0; var shares = parseFloat(document.getElementById('li_shares').value) || 0; var clicks = parseFloat(document.getElementById('li_clicks').value) || 0; var baseMetric = parseFloat(document.getElementById('li_impressions').value); // 2. Validate the base metric (Impressions/Followers) if (!baseMetric || baseMetric <= 0) { alert("Please enter a valid number for Total Impressions or Followers greater than 0."); return; } // 3. Perform Calculation var totalInteractions = likes + comments + shares + clicks; var engagementRate = (totalInteractions / baseMetric) * 100; // 4. Formatting Result var formattedRate = engagementRate.toFixed(2) + "%"; // 5. Determine qualitative feedback var feedbackText = ""; var feedbackClass = ""; if (engagementRate 2%)"; feedbackClass = "li-benchmark-low"; } else if (engagementRate >= 1.5 && engagementRate < 3.5) { feedbackText = "Status: Good / Average"; feedbackClass = "li-benchmark-good"; } else { feedbackText = "Status: Excellent / High Performance"; feedbackClass = "li-benchmark-excellent"; } // 6. Display Results var resultContainer = document.getElementById('li-result-container'); var resultValue = document.getElementById('li-result-value'); var resultFeedback = document.getElementById('li-result-feedback'); var resultBreakdown = document.getElementById('li-result-breakdown'); resultContainer.style.display = "block"; resultValue.innerHTML = formattedRate; resultFeedback.innerHTML = feedbackText; resultFeedback.className = "li-result-feedback " + feedbackClass; resultBreakdown.innerHTML = "Based on " + totalInteractions + " total interactions and " + baseMetric + " impressions/followers."; // Scroll to result for better UX on mobile resultContainer.scrollIntoView({ behavior: 'smooth', block: 'nearest' }); }

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