.seo-calculator-wrapper {
font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
max-width: 800px;
margin: 0 auto;
color: #333;
line-height: 1.6;
}
.calc-container {
background: #f8f9fa;
border: 1px solid #e9ecef;
border-radius: 8px;
padding: 30px;
margin-bottom: 40px;
box-shadow: 0 4px 6px rgba(0,0,0,0.05);
}
.calc-header {
text-align: center;
margin-bottom: 25px;
color: #2c3e50;
}
.input-grid {
display: grid;
grid-template-columns: 1fr 1fr;
gap: 20px;
}
@media (max-width: 600px) {
.input-grid {
grid-template-columns: 1fr;
}
}
.input-group {
margin-bottom: 15px;
}
.input-group label {
display: block;
margin-bottom: 8px;
font-weight: 600;
font-size: 0.9em;
color: #495057;
}
.input-group input {
width: 100%;
padding: 12px;
border: 1px solid #ced4da;
border-radius: 4px;
font-size: 16px;
box-sizing: border-box;
transition: border-color 0.2s;
}
.input-group input:focus {
border-color: #007bff;
outline: none;
}
.btn-calculate {
width: 100%;
background-color: #007bff;
color: white;
border: none;
padding: 15px;
font-size: 18px;
font-weight: bold;
border-radius: 4px;
cursor: pointer;
margin-top: 20px;
transition: background-color 0.2s;
}
.btn-calculate:hover {
background-color: #0056b3;
}
.results-area {
margin-top: 30px;
background: #ffffff;
border: 1px solid #dee2e6;
border-radius: 6px;
padding: 20px;
display: none;
}
.results-grid {
display: grid;
grid-template-columns: 1fr 1fr 1fr;
gap: 15px;
text-align: center;
}
@media (max-width: 600px) {
.results-grid {
grid-template-columns: 1fr;
}
}
.result-item {
padding: 10px;
background: #f1f3f5;
border-radius: 4px;
}
.result-label {
font-size: 0.85em;
color: #6c757d;
margin-bottom: 5px;
text-transform: uppercase;
letter-spacing: 0.5px;
}
.result-value {
font-size: 1.4em;
font-weight: 800;
color: #212529;
}
.roi-highlight {
grid-column: 1 / -1;
background: #d4edda;
color: #155724;
margin-top: 10px;
}
.roi-highlight .result-value {
color: #155724;
font-size: 2em;
}
.article-content h2 {
color: #2c3e50;
margin-top: 30px;
font-size: 1.8em;
}
.article-content h3 {
color: #34495e;
margin-top: 25px;
font-size: 1.4em;
}
.article-content p {
margin-bottom: 15px;
color: #555;
}
.article-content ul {
margin-bottom: 20px;
padding-left: 20px;
}
.article-content li {
margin-bottom: 8px;
}
.info-tooltip {
font-size: 0.8em;
color: #888;
margin-top: 4px;
}
function calculateSeoRoi() {
var traffic = parseFloat(document.getElementById('monthlyTraffic').value);
var growth = parseFloat(document.getElementById('projectedGrowth').value);
var convRate = parseFloat(document.getElementById('conversionRate').value);
var closeRate = parseFloat(document.getElementById('closeRate').value);
var ltv = parseFloat(document.getElementById('lifetimeValue').value);
var cost = parseFloat(document.getElementById('seoCost').value);
if (isNaN(traffic) || isNaN(growth) || isNaN(convRate) || isNaN(closeRate) || isNaN(ltv) || isNaN(cost)) {
alert("Please fill in all fields with valid numbers.");
return;
}
// Calculations
// 1. New Traffic Volume
var additionalTraffic = traffic * (growth / 100);
var totalNewTraffic = traffic + additionalTraffic;
// 2. Leads Generated from ADDITIONAL traffic (Marginal analysis)
// Or typically ROI is calculated on the TOTAL benefit vs cost?
// Usually, SEO ROI looks at the *lift*. Let's calculate the value of the Additional Traffic generated by the investment.
var additionalLeads = additionalTraffic * (convRate / 100);
// 3. Sales from those leads
var additionalSales = additionalLeads * (closeRate / 100);
// 4. Revenue generated
var additionalRevenue = additionalSales * ltv;
// 5. Profit (Revenue – Cost)
var netProfit = additionalRevenue – cost;
// 6. ROI
var roi = 0;
if (cost > 0) {
roi = (netProfit / cost) * 100;
}
// Display Results
document.getElementById('resultsArea').style.display = 'block';
document.getElementById('resTraffic').innerText = Math.round(totalNewTraffic).toLocaleString();
document.getElementById('resLeads').innerText = "+" + Math.round(additionalLeads);
document.getElementById('resSales').innerText = "+" + Math.round(additionalSales);
// Formatting Currency
var formatter = new Intl.NumberFormat('en-US', {
style: 'currency',
currency: 'USD',
minimumFractionDigits: 0,
maximumFractionDigits: 0,
});
document.getElementById('resRevenue').innerText = formatter.format(additionalRevenue);
document.getElementById('resProfit').innerText = formatter.format(netProfit);
var roiElement = document.getElementById('resRoi');
roiElement.innerText = roi.toFixed(2) + "%";
if (roi > 0) {
roiElement.style.color = "#155724"; // Green
} else {
roiElement.style.color = "#dc3545"; // Red
}
}
SEO ROI Calculator
Visitors per month
Expected growth from SEO
Visitors who become leads
Leads who become customers
Avg revenue per customer
Agency or internal cost
Projected Traffic
0
Additional Leads
0
Additional Sales
0
Projected Revenue
$0
Net Profit
$0
SEO ROI
0%
Understanding SEO ROI: Is Search Engine Optimization Worth It?
Search Engine Optimization (SEO) is a long-term investment strategy. Unlike paid advertising (PPC), where traffic stops the moment you stop paying, SEO builds organic equity that can generate revenue for years. However, calculating the Return on Investment (ROI) for SEO can be challenging due to the time lag between implementation and results.
This SEO ROI Calculator helps you project the potential financial impact of a successful SEO campaign by analyzing your traffic growth targets against your conversion metrics and customer value.
How to Calculate SEO ROI
The basic formula for Search Engine Optimization Return on Investment is:
(Gain from Investment – Cost of Investment) / Cost of Investment × 100
To use this calculator effectively, you need to understand the key variables:
- Projected Traffic Increase: SEO campaigns typically aim for specific growth targets (e.g., 50% year-over-year). This depends on keyword search volume and ranking improvements.
- Conversion Rate: The percentage of website visitors who take a desired action (fill out a form, make a purchase). Targeted SEO traffic often has a higher conversion rate than cold traffic.
- Close Rate: For lead-generation businesses, this is the percentage of leads your sales team converts into paying customers.
- Customer Lifetime Value (LTV): The total revenue a customer brings to your business over their entire relationship with you. This is crucial because SEO often brings high-intent users with higher LTV.
What is a Good ROI for SEO?
While benchmarks vary by industry, a ratio of 5:1 (or 500%) is often considered a strong return for SEO activities. However, because SEO has a compounding effect, ROI tends to be lower in the first 6 months and grows exponentially in years 2 and 3 as domain authority increases and content libraries expand.
Why Monitor SEO ROI?
Tracking these metrics ensures your marketing budget is allocated efficiently. If your Close Rate or LTV is low, even massive traffic growth won't result in a positive financial return. By isolating these variables, you can identify whether you need better rankings (Traffic), better landing pages (Conversion Rate), or better sales processes (Close Rate).