/* Scoped Styles for WordPress Compatibility */
.roas-calc-container {
font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
max-width: 800px;
margin: 20px auto;
padding: 20px;
background: #f9f9f9;
border: 1px solid #e0e0e0;
border-radius: 8px;
}
.roas-calc-container h2 {
text-align: center;
color: #2c3e50;
margin-bottom: 25px;
}
.roas-grid {
display: grid;
grid-template-columns: 1fr 1fr;
gap: 20px;
}
@media (max-width: 600px) {
.roas-grid {
grid-template-columns: 1fr;
}
}
.roas-input-group {
margin-bottom: 15px;
}
.roas-input-group label {
display: block;
font-weight: 600;
margin-bottom: 5px;
color: #34495e;
}
.roas-input-group input {
width: 100%;
padding: 10px;
border: 1px solid #ccc;
border-radius: 4px;
font-size: 16px;
box-sizing: border-box; /* Fix for padding overflow */
}
.roas-btn {
display: block;
width: 100%;
padding: 15px;
background-color: #27ae60;
color: white;
border: none;
border-radius: 4px;
font-size: 18px;
font-weight: bold;
cursor: pointer;
margin-top: 20px;
transition: background-color 0.3s;
}
.roas-btn:hover {
background-color: #219150;
}
.roas-results {
margin-top: 30px;
background: #fff;
padding: 20px;
border-radius: 6px;
border-left: 5px solid #27ae60;
box-shadow: 0 2px 5px rgba(0,0,0,0.05);
display: none; /* Hidden by default */
}
.roas-result-item {
display: flex;
justify-content: space-between;
padding: 10px 0;
border-bottom: 1px solid #eee;
}
.roas-result-item:last-child {
border-bottom: none;
}
.roas-result-label {
font-weight: 500;
color: #555;
}
.roas-result-value {
font-weight: bold;
color: #2c3e50;
font-size: 1.1em;
}
.roas-highlight {
color: #27ae60;
font-size: 1.3em;
}
.roas-article {
max-width: 800px;
margin: 40px auto;
line-height: 1.6;
color: #333;
font-family: inherit;
}
.roas-article h2, .roas-article h3 {
color: #2c3e50;
margin-top: 25px;
}
.roas-article p {
margin-bottom: 15px;
}
.roas-article ul {
margin-bottom: 15px;
padding-left: 20px;
}
.roas-article li {
margin-bottom: 8px;
}
function calculateROAS() {
// 1. Get input values
var adSpend = parseFloat(document.getElementById('adSpend').value);
var cpc = parseFloat(document.getElementById('cpc').value);
var convRate = parseFloat(document.getElementById('convRate').value);
var aov = parseFloat(document.getElementById('aov').value);
// 2. Validate inputs
if (isNaN(adSpend) || isNaN(cpc) || isNaN(convRate) || isNaN(aov) || cpc === 0) {
alert("Please enter valid positive numbers for all fields.");
return;
}
// 3. Perform Calculations
// Traffic = Budget / CPC
var clicks = adSpend / cpc;
// Conversions = Clicks * (Conversion Rate / 100)
var conversions = clicks * (convRate / 100);
// Revenue = Conversions * Average Order Value
var revenue = conversions * aov;
// ROAS = Revenue / Ad Spend
var roas = revenue / adSpend;
// ROAS Percentage
var roasPercent = roas * 100;
// CPA (Cost Per Acquisition) = Ad Spend / Conversions
var cpa = (conversions > 0) ? (adSpend / conversions) : 0;
// Net Profit (Revenue – Ad Spend)
// Note: This does not account for COGS, only Ad Spend
var profit = revenue – adSpend;
// 4. Update the DOM
document.getElementById('resClicks').innerText = Math.round(clicks).toLocaleString();
document.getElementById('resConversions').innerText = Math.round(conversions).toLocaleString(); // Rounding conversions as you can't have half a sale usually
document.getElementById('resCPA').innerText = '$' + cpa.toFixed(2);
document.getElementById('resRevenue').innerText = '$' + revenue.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2});
document.getElementById('resROAS').innerText = roas.toFixed(2) + 'X';
document.getElementById('resPercentage').innerText = roasPercent.toFixed(0) + '%';
var profitEl = document.getElementById('resProfit');
profitEl.innerText = '$' + profit.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2});
// Color profit red if negative, green if positive
if (profit < 0) {
profitEl.style.color = '#e74c3c';
} else {
profitEl.style.color = '#27ae60';
}
// Show results container
document.getElementById('roasResult').style.display = 'block';
}
Understanding Return on Ad Spend (ROAS)
In the world of digital marketing, Return on Ad Spend (ROAS) is one of the most critical metrics for evaluating the effectiveness of a paid advertising campaign. Whether you are running Facebook Ads, Google Ads, or email marketing campaigns, knowing your ROAS helps you determine if your marketing dollars are generating a profit or burning a hole in your budget.
Unlike ROI (Return on Investment), which typically considers all business expenses including software, salaries, and logistics, ROAS focuses specifically on the direct gross revenue generated from specific advertising costs. This makes it an essential tactical metric for media buyers and e-commerce business owners.
How to Use This ROAS Calculator
Our comprehensive ROAS calculator allows you to simulate campaign performance before spending a dime, or analyze past performance to optimize future budgets. Here is how to interpret the inputs:
- Total Ad Budget: The total amount of money you plan to spend (or have spent) on the campaign.
- Cost Per Click (CPC): The average amount you pay each time a potential customer clicks your ad. Lower CPCs generally lead to higher traffic for the same budget.
- Conversion Rate: The percentage of visitors who click your ad and then complete a purchase. A healthy e-commerce conversion rate is typically between 1% and 3%.
- Average Order Value (AOV): The average dollar amount a customer spends per transaction. increasing your AOV is often the fastest way to improve ROAS without changing your ad efficiency.
The ROAS Formula
The math behind the calculation is straightforward but powerful:
ROAS = Total Revenue Derived from Ad / Total Cost of Ad
For example, if you spend $1,000 on ads and generate $5,000 in revenue, your ROAS is 5. This is often expressed as a ratio (5:1) or a multiple (5X).
What is a "Good" ROAS?
There is no single answer, as a "good" ROAS depends entirely on your profit margins. If your product has very high margins (e.g., digital courses), a ROAS of 2X might be highly profitable. However, for physical products with low margins and high shipping costs, you might need a ROAS of 4X or higher just to break even.
- Below 3X: Often considered the "danger zone" for e-commerce, though acceptable for high-margin businesses.
- 4X to 5X: Typically a healthy range where the campaign is profitable and scalable.
- Above 8X: Exceptional performance. You should likely increase your budget significantly to capture more market share.
Improving Your ROAS
If the calculator shows a lower return than you'd like, consider focusing on these three levers:
- Improve Creative: Better ad copy and images increase CTR (Click Through Rate), which often lowers your CPC.
- Optimize Landing Pages: A faster, clearer landing page can increase your Conversion Rate, getting you more sales from the same traffic.
- Upsells & Bundles: Increasing your Average Order Value (AOV) via bundles or post-purchase upsells immediately boosts revenue without increasing ad costs.
Use the calculator above to experiment with these variables. See what happens to your profit if you can raise your AOV by just $10 or improve your conversion rate by 0.5%.