Please enter valid numeric values greater than zero for all fields.
Estimated Revenue: $0.00
Total Profit: $0.00
Campaign ROI: 0.00%
function calculateEmailROI() {
// Get input values
var cost = parseFloat(document.getElementById('erc_total_cost').value);
var sent = parseInt(document.getElementById('erc_emails_sent').value);
var ctr = parseFloat(document.getElementById('erc_ctr').value);
var conversionRate = parseFloat(document.getElementById('erc_conversion_rate').value);
var aov = parseFloat(document.getElementById('erc_aov').value);
// Validation
if (isNaN(cost) || cost < 0 ||
isNaN(sent) || sent < 1 ||
isNaN(ctr) || ctr < 0 ||
isNaN(conversionRate) || conversionRate < 0 ||
isNaN(aov) || aov 0.
// If cost is 0, ROI is technically infinite if profit > 0, but let's handle gracefully.
if (cost === 0) {
cost = 0.0001; // Small epsilon to prevent error, though users should enter real cost.
}
// Calculations
var totalClicks = sent * (ctr / 100);
var totalConversions = totalClicks * (conversionRate / 100);
var totalRevenue = totalConversions * aov;
var totalProfit = totalRevenue – cost;
var roiPercentage = (totalProfit / cost) * 100;
// Display Results
document.getElementById('erc_estimated_revenue').innerHTML = '$' + totalRevenue.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2});
document.getElementById('erc_total_profit').innerHTML = '$' + totalProfit.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2});
// Color code profit and ROI
var profitSpan = document.getElementById('erc_total_profit');
var roiSpan = document.getElementById('erc_final_roi');
if (totalProfit >= 0) {
profitSpan.style.color = "#2e7d32"; // Green
roiSpan.style.color = "#2e7d32";
} else {
profitSpan.style.color = "#c62828"; // Red
roiSpan.style.color = "#c62828";
}
roiSpan.innerHTML = roiPercentage.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2}) + '%';
// Show result section
document.getElementById('erc-result-section').style.display = 'block';
}
Understanding Email Marketing ROI
Email marketing remains one of the most effective digital marketing channels, often boasting higher returns than social media or paid search. However, to maximize its potential, you must accurately track and calculate your Return on Investment (ROI). Our Email Marketing ROI Calculator helps you determine the profitability of your campaigns by analyzing key funnel metrics.
Why Calculating Email ROI is Crucial
Measuring ROI isn't just about proving success to stakeholders; it's about actionable data. Knowing your ROI allows you to allocate budgets efficiently, identify which campaign types (newsletters, promotional blasts, automated flows) yield the best results, and justify future marketing spend. Without this data, you are essentially flying blind.
The Key Metrics in This Calculator
To calculate your email ROI accurately, you need to look beyond just the "send" and "revenue" buttons. This calculator uses the following critical metrics:
Total Campaign Cost: This includes everything related to the campaign: Email Service Provider (ESP) fees, costs for copywriting, design, and any list purchasing fees.
Number of Emails Sent: The total volume of recipients for the specific campaign.
Click-Through Rate (CTR): The percentage of recipients who clicked a link inside your email. This measures engagement.
Conversion Rate (from clicks): Of the people who clicked through to your landing page, what percentage actually completed a purchase or desired action?
Average Order Value (AOV): The average amount spent by customers when they make a purchase through your campaign.
The Email ROI Formula
While our calculator handles the math for you, it's important to understand the underlying formula used to determine your return. The basic ROI formula is:
ROI (%) = ((Total Revenue – Total Cost) / Total Cost) x 100
To get the "Total Revenue," we multiply the number of conversions by your Average Order Value (AOV).
A Realistic Example of Email ROI Calculation
Let's imagine an e-commerce business running a Black Friday promotional email.
They spent $500 on design and ESP costs.
They sent the email to a list of 10,000 subscribers.
The email had a 3% CTR (300 clicks).
The landing page had a 5% Conversion Rate from those clicks (15 sales).
The AOV for these sales was $120.
Using the calculator, the total generated revenue would be $1,800 (15 sales x $120). The total profit is $1,300 ($1,800 revenue – $500 cost). The resulting ROI would be 260%, indicating a highly successful campaign where every $1 spent generated $2.60 in profit.