Measure the profitability and conversion effectiveness of your email campaigns.
Total Clicks:0
Total Conversions:0
Gross Revenue:$0.00
Net Profit:$0.00
ROI: 0%
How to Calculate Your Email Marketing ROI
Understanding your Return on Investment (ROI) is crucial for any digital marketing strategy. In email marketing, ROI tells you exactly how much revenue you generate for every dollar spent on your campaigns, including software costs, design fees, and copywriting.
The Email ROI Formula
The standard formula used in our calculator is:
ROI = [(Revenue – Cost) / Cost] x 100
Key Metrics Explained
Total Emails Sent: The number of successful deliveries in your campaign.
Click-Through Rate (CTR): The percentage of recipients who clicked a link within your email.
Conversion Rate: The percentage of those who clicked and completed a desired action (like a purchase).
Average Order Value (AOV): The average amount of money a customer spends when they convert.
Example Calculation
Suppose you send a newsletter to 10,000 subscribers. Your software and content costs total $200. You achieve a 3% Click-Through Rate (300 clicks) and a 2% Conversion Rate (6 sales). If your Average Order Value is $100, your revenue is $600.
Your Profit is $400 ($600 – $200). Your ROI is ($400 / $200) x 100 = 200%.
Tips to Improve Your Email ROI
A/B Testing: Test subject lines to increase open rates and call-to-action buttons to increase CTR.
Segmentation: Send targeted content to specific audience segments to boost conversion rates.
Clean Your List: Regularly remove inactive subscribers to reduce costs and improve deliverability.
Personalization: Use dynamic content to make emails more relevant to the individual recipient.
function calculateEmailROI() {
var sent = parseFloat(document.getElementById("emailsSent").value);
var cost = parseFloat(document.getElementById("campaignCost").value);
var ctr = parseFloat(document.getElementById("clickRate").value);
var conv = parseFloat(document.getElementById("conversionRate").value);
var aov = parseFloat(document.getElementById("avgOrderValue").value);
if (isNaN(sent) || isNaN(cost) || isNaN(ctr) || isNaN(conv) || isNaN(aov)) {
alert("Please enter valid numeric values in all fields.");
return;
}
// Logic for calculation
var totalClicks = sent * (ctr / 100);
var totalConversions = totalClicks * (conv / 100);
var grossRevenue = totalConversions * aov;
var netProfit = grossRevenue – cost;
var roi = 0;
if (cost > 0) {
roi = (netProfit / cost) * 100;
} else if (grossRevenue > 0) {
roi = 100; // Avoid division by zero if cost is 0 but revenue exists
}
// Display results
document.getElementById("resClicks").innerHTML = Math.round(totalClicks).toLocaleString();
document.getElementById("resConversions").innerHTML = Math.round(totalConversions).toLocaleString();
document.getElementById("resRevenue").innerHTML = "$" + grossRevenue.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2});
document.getElementById("resProfit").innerHTML = "$" + netProfit.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2});
document.getElementById("resROI").innerHTML = roi.toFixed(2) + "%";
// Show result div
document.getElementById("roi-results").style.display = "block";
// Style the ROI color
var roiElement = document.getElementById("resROI");
if (roi < 0) {
roiElement.style.color = "#e74c3c";
} else {
roiElement.style.color = "#27ae60";
}
}