Social Media Engagement Rate Calculator
Calculate your engagement rate per follower to measure your content performance.
What is Social Media Engagement Rate?
Engagement rate is a key performance indicator (KPI) used to measure the level of interaction that social media content receives relative to the size of the audience. Unlike simple follower counts, which can be inflated by "ghost" accounts, engagement rate reveals how much your audience actually cares about what you post.
The Engagement Rate Formula
To calculate the engagement rate by followers (the most common method), use the following formula:
((Likes + Comments + Shares) / Total Followers) x 100 = Engagement Rate %
Why Does Engagement Rate Matter for SEO?
While social signals are not a direct Google ranking factor, high engagement rates lead to increased brand visibility, more referral traffic, and a higher likelihood of earning natural backlinks. When your content resonates on social media, it signals to search engines that your brand is an authority in its niche.
Benchmarks: What is a "Good" Engagement Rate?
Engagement rates vary significantly by platform and industry. Generally, smaller accounts tend to have higher engagement rates than massive celebrity accounts.
| Platform | Average Rate | "Good" Rate |
|---|---|---|
| 1.22% | 3% – 5% | |
| TikTok | 4.25% | 7% – 12% |
| 0.07% | 1% – 2% | |
| 0.35% | 2% – 3% |
3 Ways to Improve Your Engagement Rate
- Post at Peak Times: Use your platform analytics to identify when your specific audience is most active.
- Ask Questions: End your captions with a "Call to Action" (CTA) that encourages users to share their opinions in the comments.
- Use Video Content: Platforms like Instagram (Reels) and TikTok prioritize short-form video, which typically garners 2x more engagement than static images.
Real-World Example
Imagine you have 5,000 followers. You post a photo that receives 150 likes, 20 comments, and 10 shares. Your total interactions are 180. Using the formula: (180 / 5,000) * 100 = 3.6% Engagement Rate. This would be considered a very healthy rate for Instagram!