Understanding your potential revenue is critical for scaling any affiliate marketing business. This calculator helps you forecast your earnings based on five key performance indicators (KPIs). By adjusting these variables, you can identify which areas of your sales funnel need the most improvement.
The Formula Used
The calculation follows a logical progression from traffic to profit:
Total Clicks: Monthly Traffic × (Click-Through Rate / 100)
Total Sales: Total Clicks × (Conversion Rate / 100)
Sales Volume: Total Sales × Average Order Value
Total Commission: Sales Volume × (Commission Rate / 100)
Example Calculation
Suppose you have a blog that receives 10,000 visitors per month. If 3% of those visitors click your affiliate link, you get 300 clicks. If those clicks convert at a 2% rate, you generate 6 sales. With an Average Order Value of $100 and a 10% commission, your monthly earnings would be $60.
Strategies to Increase Your Commission
To maximize your affiliate revenue, focus on these three pillars:
Improve Click-Through Rate (CTR): Use high-contrast call-to-action buttons, place links "above the fold," and ensure your content is highly relevant to the product.
Boost Conversion Rates: Promoting products with high social proof, detailed reviews, and "bonus" offers can help convince visitors to complete a purchase.
Target High-Ticket Items: Increasing your Average Order Value (AOV) or choosing programs with higher commission percentages can drastically change your bottom line even with the same amount of traffic.
function calculateAffiliateEarnings() {
var traffic = parseFloat(document.getElementById('monthlyTraffic').value);
var ctr = parseFloat(document.getElementById('ctr').value);
var convRate = parseFloat(document.getElementById('conversionRate').value);
var aov = parseFloat(document.getElementById('avgOrderValue').value);
var commRate = parseFloat(document.getElementById('commissionRate').value);
if (isNaN(traffic) || isNaN(ctr) || isNaN(convRate) || isNaN(aov) || isNaN(commRate)) {
alert("Please enter valid numbers in all fields.");
return;
}
// Logic
var totalClicks = traffic * (ctr / 100);
var totalSales = totalClicks * (convRate / 100);
var salesVolume = totalSales * aov;
var totalCommission = salesVolume * (commRate / 100);
// Display
document.getElementById('resClicks').innerText = Math.round(totalClicks).toLocaleString();
document.getElementById('resSales').innerText = totalSales.toFixed(2);
document.getElementById('resVolume').innerText = '$' + salesVolume.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2});
document.getElementById('resCommission').innerText = '$' + totalCommission.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2});
document.getElementById('results').style.display = 'block';
}