Email Click-Through Rate (CTR) Calculator
Understanding your email Click-Through Rate (CTR) is crucial for gauging the effectiveness of your email marketing campaigns. CTR represents the percentage of recipients who clicked on one or more links within your email. A higher CTR generally indicates that your email content, subject line, and call-to-action are resonating well with your audience.
Your Email Click-Through Rate (CTR):
— %
Interpretation: A good CTR varies by industry, but generally, a CTR between 2-5% is considered average to good. Aim to improve this metric by refining your subject lines, segmenting your audience, and offering compelling content.
function calculateCTR() {
var emailsSent = parseFloat(document.getElementById("emailsSent").value);
var uniqueClicks = parseFloat(document.getElementById("uniqueClicks").value);
var ctrValueElement = document.getElementById("ctrValue");
if (isNaN(emailsSent) || isNaN(uniqueClicks) || emailsSent emailsSent) {
ctrValueElement.textContent = "Unique clicks cannot be more than emails sent.";
return;
}
var ctr = (uniqueClicks / emailsSent) * 100;
ctrValueElement.textContent = ctr.toFixed(2) + " %";
}
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