Conversion Rate Calculator
Your Conversion Rate:
What is Conversion Rate?
Conversion rate is a key metric in marketing and sales that measures the percentage of visitors who complete a desired action (a "conversion") out of the total number of visitors. This desired action could be anything from making a purchase, filling out a form, signing up for a newsletter, downloading an app, or even clicking on a specific link.
A higher conversion rate generally indicates that your marketing efforts are effective, your website or landing page is well-optimized, and you are successfully engaging your target audience. It's a crucial indicator of how well your business is performing in turning potential customers into actual customers or leads.
How to Calculate Conversion Rate:
The formula for calculating conversion rate is straightforward:
Conversion Rate = (Total Conversions / Total Visitors) * 100
In this calculator:
- Total Visitors: This is the total number of unique individuals who visited your website, landing page, or saw your advertisement within a specific period.
- Total Conversions: This is the total number of those visitors who performed the desired action you are tracking.
For example, if your website had 1000 visitors in a month and 50 of them made a purchase, your conversion rate would be (50 / 1000) * 100 = 5%.
Monitoring and improving your conversion rate is essential for sustainable business growth.