Social Media Engagement Rate Calculator
Analyze your content performance and audience interaction
Understanding Social Media Engagement Rate
Engagement rate is a key metric used to assess how much an audience interacts with a specific piece of content or a whole social media account. Unlike follower counts, which can be inflated or passive, engagement rate reveals the actual quality and relevance of your content.
How to Calculate Engagement Rate
The standard formula for calculating engagement rate (ER) by followers is:
Interactions typically include the sum of Likes, Comments, Shares, and Saves. If you are analyzing a single post's performance relative to how many people saw it, you can replace "Total Followers" with "Reach" or "Impressions".
What is a Good Engagement Rate?
Benchmarking varies significantly by platform and industry. Here is a general guide for Instagram and LinkedIn:
- Less than 1%: Low engagement; consider adjusting your content strategy.
- 1% to 3.5%: Average/Good engagement for accounts with over 10k followers.
- 3.5% to 6%: High engagement; your audience is very active.
- Above 6%: Very High/Viral engagement; common for niche influencers or small, dedicated communities.
Example Calculation
Suppose you have an Instagram account with 2,000 followers. You post a photo that receives 80 likes, 15 comments, and 5 shares.
1. Total Interactions = 80 + 15 + 5 = 100.
2. Divide by Followers = 100 / 2,000 = 0.05.
3. Multiply by 100 = 5% Engagement Rate.