How to Calculate Engagement Rate for Tiktok

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TikTok Engagement Rate Calculator

Measure your content performance and audience interaction.

Total Likes

Total Comments

Total Shares

Follower Count

Video Views (Optional for View-Based ER)

Engagement Rate (by Followers): 0%

Engagement Rate (by Views): 0%

Total Interactions: 0

TikTok is currently the platform with the highest organic engagement rates in the social media landscape. To calculate your performance, you generally use one of two primary formulas: follower-based or view-based.

Formula 1: Follower-Based Engagement
This measures how loyal your current audience is. Use this formula for overall account health:
((Likes + Comments + Shares) / Total Followers) x 100

Formula 2: View-Based Engagement (ERR)
Since TikTok relies heavily on the "For You" page (FYP), many people who see your videos don't follow you. This formula is often more accurate for individual video performance:
((Likes + Comments + Shares) / Total Views) x 100

TikTok Engagement Benchmarks

Low: Below 3%
Average: 3% – 6%
High: 7% – 12%
Viral/Excellent: 15% +

Realistic Example Calculation

Imagine you posted a video that received the following stats:

Likes: 500
Comments: 50
Shares: 25
Followers: 2,000
Views: 10,000

Interactions: 500 + 50 + 25 = 575 total interactions.
ER (Followers): (575 / 2,000) * 100 = 28.75%
ER (Views): (575 / 10,000) * 100 = 5.75%

Why Monitoring Engagement Matters

The TikTok algorithm prioritizes "watch time" and "engagement velocity." If a high percentage of viewers interact with your content shortly after it is posted, TikTok is more likely to push that video to a wider audience on the For You Page. By tracking these metrics, you can identify which types of content (hooks, trends, or educational clips) resonate most with your target demographic.

TikTok Engagement Rate Calculator