Instagram Engagement Rate Calculator
Understanding your Instagram engagement rate is crucial for gauging how well your content resonates with your audience. A high engagement rate signifies that your followers are actively interacting with your posts, which can lead to greater visibility, brand loyalty, and ultimately, business growth. This calculator helps you easily determine your average engagement rate.
function calculateEngagementRate() {
var likesInput = document.getElementById(“likes”);
var commentsInput = document.getElementById(“comments”);
var sharesInput = document.getElementById(“shares”);
var followersInput = document.getElementById(“followers”);
var postsInput = document.getElementById(“posts”);
var resultDiv = document.getElementById(“result”);
var likes = parseFloat(likesInput.value);
var comments = parseFloat(commentsInput.value);
var shares = parseFloat(sharesInput.value);
var followers = parseFloat(followersInput.value);
var posts = parseFloat(postsInput.value);
var totalEngagements = 0;
var engagementRate = 0;
if (isNaN(likes) || isNaN(comments) || isNaN(shares) || isNaN(followers) || isNaN(posts)) {
resultDiv.innerHTML = “Please enter valid numbers for all fields.”;
return;
}
if (followers <= 0) {
resultDiv.innerHTML = "Follower count must be greater than zero.";
return;
}
if (posts <= 0) {
resultDiv.innerHTML = "Number of posts must be greater than zero.";
return;
}
// Calculate total engagements from the specified inputs
totalEngagements = likes + comments + shares;
// Calculate average engagements per post
var averageEngagementsPerPost = totalEngagements / posts;
// Calculate engagement rate per follower
engagementRate = (averageEngagementsPerPost / followers) * 100;
resultDiv.innerHTML = "Your average Instagram Engagement Rate is: ” + engagementRate.toFixed(2) + “%“;
}
.calculator-container {
font-family: sans-serif;
max-width: 600px;
margin: 20px auto;
padding: 20px;
border: 1px solid #ddd;
border-radius: 8px;
box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1);
}
.calculator-container h2 {
text-align: center;
color: #333;
margin-bottom: 15px;
}
.calculator-container p {
color: #555;
line-height: 1.6;
margin-bottom: 25px;
text-align: justify;
}
.calculator-form .form-group {
margin-bottom: 15px;
}
.calculator-form label {
display: block;
margin-bottom: 5px;
font-weight: bold;
color: #333;
}
.calculator-form input[type=”number”] {
width: calc(100% – 12px);
padding: 8px;
border: 1px solid #ccc;
border-radius: 4px;
box-sizing: border-box; /* Ensures padding doesn’t affect width */
}
.calculator-form button {
display: block;
width: 100%;
padding: 10px 15px;
background-color: #4CAF50;
color: white;
border: none;
border-radius: 4px;
font-size: 16px;
cursor: pointer;
transition: background-color 0.3s ease;
}
.calculator-form button:hover {
background-color: #45a049;
}
.calculator-result {
margin-top: 20px;
padding: 15px;
background-color: #e7f3fe;
border-left: 6px solid #2196F3;
border-radius: 4px;
text-align: center;
font-size: 1.1em;
color: #333;
}