Engagement Rate Per Post Calculator
Measure the performance of your social media content instantly.
Your Engagement Rate Per Post is:
0.00%
How to Calculate Engagement Rate Per Post
Engagement rate (ER) is a key social media metric that measures the level of interaction your content receives relative to your audience size. Unlike simple follower counts, engagement rate tells you how much your audience actually cares about what you are posting.
The Mathematical Formula
The standard formula for calculating the engagement rate per post by followers is:
ER% = [(Total Likes + Comments + Shares + Saves) / Total Followers] x 100
Why Calculate ER Per Post?
- Content Quality: Identify which topics or formats (video vs. image) resonate most with your audience.
- Influencer Marketing: Determine the true influence of a creator beyond their follower count.
- Benchmarking: Compare your performance against competitors in the same niche.
- Algorithm Favor: Higher engagement rates often signal algorithms to show your content to a wider audience.
Realistic Example
Imagine you have 10,000 followers. You post a new photo that receives:
- Likes: 400
- Comments: 50
- Shares: 20
- Saves: 30
Total Interactions: 400 + 50 + 20 + 30 = 500 interactions.
Calculation: (500 / 10,000) * 100 = 5% Engagement Rate.
What is a "Good" Engagement Rate?
Average engagement rates vary significantly by platform and industry. Generally, here is a breakdown for Instagram and LinkedIn:
| ER Percentage | Performance Level |
|---|---|
| Less than 1% | Low Engagement |
| 1% – 3% | Average / Good |
| 3.1% – 6% | High Engagement |
| Above 6% | Very High (Viral Potential) |