Engagement Rate Calculator
Measure your social media performance by followers or reach.
Total Followers
Reach / Impressions
Your Engagement Rate:
0%
How to Calculate Social Media Engagement Rate
Social media engagement rate is a critical metric used to measure how much your audience interacts with your content. Unlike simple follower counts, which can be inflated by "ghost" followers, the engagement rate proves how much value your audience finds in your posts.
The Core Formula
While there are several ways to calculate this, the most common formula used by digital marketers is:
Engagement Rate = [(Likes + Comments + Shares + Saves) / Total Followers] x 100
Engagement Rate by Reach (ERR) vs. By Followers
Depending on your goals, you may choose different denominators:
- By Followers: Most common for public benchmarking against competitors. It shows what percentage of your total community is active.
- By Reach: More accurate for measuring content quality. It calculates engagement based on people who actually saw the post, excluding those the algorithm didn't show the post to.
What is a Good Engagement Rate?
Engagement rates vary significantly by platform. Here are the general 2024 benchmarks for "Good" performance:
| Platform | Average Rate | Good Rate |
|---|---|---|
| 0.60% – 0.90% | 2% + | |
| 0.06% – 0.15% | 0.50% + | |
| TikTok | 4.25% – 6.00% | 10% + |
| Twitter (X) | 0.04% – 0.08% | 0.20% + |
Example Calculation
Imagine you have 5,000 followers. You post a photo that receives:
- 120 Likes
- 15 Comments
- 5 Shares
- 10 Saves
Step 1: Add interactions: 120 + 15 + 5 + 10 = 150 total interactions.
Step 2: Divide by followers: 150 / 5,000 = 0.03.
Step 3: Multiply by 100 = 3.00% Engagement Rate.