Affiliate Marketing Income Calculator
Monthly Projections
Total Clicks to Offer:
Total Sales Volume:
Earnings Per Click (EPC):
Total Monthly Commission:
How to Calculate Affiliate Marketing Earnings
Understanding your potential return on investment (ROI) is crucial for any affiliate marketer. This calculator uses five primary metrics to forecast your monthly revenue based on your current or projected traffic levels.
The Affiliate Formula Explained
The math behind affiliate earnings follows a linear funnel:
- Traffic × CTR: This determines how many people actually land on the merchant's page.
- Clicks × Conversion Rate: This calculates the number of successful sales generated.
- Sales × (AOV × Commission %): This determines your cut of the total revenue.
Realistic Benchmarks for 2024
When using the calculator, it is helpful to use industry standard benchmarks if you don't have your own data yet:
| Metric | Average Range |
|---|---|
| Click-Through Rate (CTR) | 1% – 5% (depending on placement) |
| Conversion Rate (CR) | 0.5% – 3% (Amazon) | 5%+ (Niche Software) |
| Commission Rates | 1% – 10% (Physical) | 30% – 50% (Digital/SaaS) |
Example Calculation
Let's say you have a blog with 20,000 monthly visitors. You promote a software tool with a $100 Average Order Value and a 20% commission. If your CTR is 2% (400 clicks) and the merchant converts at 5% (20 sales), your math looks like this:
20 Sales × $100 AOV = $2,000 Total Sales Volume.
$2,000 × 20% Commission = $400 Monthly Income.
How to Increase Your Commissions
If your projected earnings aren't where you want them to be, focus on these three levers:
- Improve EPC (Earnings Per Click): Focus on higher-paying affiliate programs or products with better conversion rates.
- Optimize CTR: Use heatmaps to see where users are clicking. Move your affiliate links "above the fold" or use high-contrast buttons.
- Target High-Intent Traffic: SEO traffic from "Best [Product] for [User]" keywords typically converts 5x better than general informational traffic.