Year Over Year (YoY) Growth Rate Calculator
Understanding Year Over Year (YoY) Growth
Year over Year (YoY) growth is a key performance indicator used to compare financial results or data points from one period to the same period in the previous year. Unlike monthly comparisons, YoY accounts for seasonality, giving a clearer picture of long-term performance.
The YoY Growth Formula
YoY Growth Rate = [(Current Period Value – Previous Period Value) / Previous Period Value] × 100
Why YoY Growth Matters
- Eliminates Seasonality: Retailers often see a spike in December. Comparing December to November might show huge growth, but comparing December this year to December last year shows the actual trend.
- Investor Analysis: Stock analysts use YoY figures to determine if a company's growth is accelerating or slowing down.
- Benchmark Tracking: It provides a consistent metric to gauge if business strategies are yielding results over time.
Real-World Example
Imagine your e-commerce store generated 50,000 units in sales in 2022. In 2023, the store generated 65,000 units. To find the growth rate:
- Subtract the previous value from the current value: 65,000 – 50,000 = 15,000.
- Divide the difference by the previous value: 15,000 / 50,000 = 0.3.
- Multiply by 100 to get the percentage: 0.3 × 100 = 30% growth.
Interpreting Negative Results
A negative YoY growth rate indicates a decline in performance. For instance, if your website traffic was 10,000 visitors last year but only 8,000 this year, you would have a -20% growth rate. This signals a need to investigate market shifts or internal strategy effectiveness.