Instagram Engagement Rate Calculator
Calculate your post or profile engagement accurately
How to Calculate Overall Engagement Rate on Instagram
Calculating your Instagram engagement rate is the most reliable way to measure the quality of your content and your connection with your audience. Unlike vanity metrics such as follower counts, the engagement rate tells you how many people are actually interacting with what you post.
The Instagram Engagement Rate Formula
There are two primary ways to calculate engagement rate, depending on whether you are looking at public data or your own internal analytics.
1. Engagement by Followers (Public Data)
This is the standard formula used by brands and agencies to evaluate influencers. It measures interaction relative to the total audience size.
Formula: ((Likes + Comments + Shares + Saves) / Total Followers) × 100
2. Engagement by Reach (Private Data)
This formula is more accurate for content creators analyzing their own performance. It measures interaction relative to the number of people who actually saw the post.
Formula: ((Likes + Comments + Shares + Saves) / Total Reach) × 100
What Counts as an Interaction?
To get an accurate "Overall" engagement rate, you should sum up all measurable interactions. While Likes and Comments are visible to everyone, Shares and Saves are powerful signals to the Instagram algorithm.
- Likes: The most basic form of approval.
- Comments: Indicates a higher level of interest and conversation.
- Shares: Indicates the content is relatable or valuable enough to pass on.
- Saves: Indicates the content is valuable enough to revisit later.
What is a Good Engagement Rate on Instagram?
Engagement rates vary significantly depending on your follower count. Generally, as your follower count grows, your engagement rate tends to drop. Here are the industry benchmarks for 2024:
| Follower Count | Average Engagement Rate | High Engagement Rate |
|---|---|---|
| < 10k (Nano) | 2.5% – 4.0% | > 5.0% |
| 10k – 100k (Micro) | 1.5% – 3.0% | > 3.5% |
| 100k – 1M (Macro) | 1.0% – 2.0% | > 2.5% |
| 1M+ (Mega) | 0.5% – 1.5% | > 1.5% |
Why Your Engagement Rate Matters
The Instagram algorithm prioritizes content with high engagement. A high engagement rate indicates to the algorithm that your content is interesting, which leads to your posts being shown to more people via the Explore page or higher up in the feed. For brands, a high engagement rate signifies a loyal audience that trusts the creator's recommendations.