.scr-calculator-container {
max-width: 800px;
margin: 0 auto;
font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
padding: 20px;
background: #f9f9f9;
border: 1px solid #e0e0e0;
border-radius: 8px;
}
.scr-calculator-grid {
display: grid;
grid-template-columns: 1fr 1fr;
gap: 20px;
}
.scr-input-group {
margin-bottom: 15px;
}
.scr-input-group label {
display: block;
font-weight: 600;
margin-bottom: 5px;
color: #333;
}
.scr-input-group input {
width: 100%;
padding: 10px;
border: 1px solid #ccc;
border-radius: 4px;
font-size: 16px;
box-sizing: border-box;
}
.scr-btn {
grid-column: span 2;
background-color: #007bff;
color: white;
border: none;
padding: 15px;
font-size: 18px;
font-weight: bold;
border-radius: 4px;
cursor: pointer;
transition: background 0.3s;
width: 100%;
}
.scr-btn:hover {
background-color: #0056b3;
}
.scr-results {
grid-column: span 2;
background: #ffffff;
padding: 20px;
border-radius: 6px;
margin-top: 20px;
box-shadow: 0 2px 5px rgba(0,0,0,0.05);
display: none;
}
.scr-result-row {
display: flex;
justify-content: space-between;
padding: 10px 0;
border-bottom: 1px solid #eee;
}
.scr-result-row:last-child {
border-bottom: none;
}
.scr-result-label {
color: #555;
}
.scr-result-value {
font-weight: bold;
color: #2c3e50;
}
.scr-highlight {
font-size: 1.5em;
color: #007bff;
}
@media (max-width: 600px) {
.scr-calculator-grid {
grid-template-columns: 1fr;
}
.scr-btn, .scr-results {
grid-column: span 1;
}
}
.scr-article {
max-width: 800px;
margin: 40px auto;
line-height: 1.6;
color: #333;
}
.scr-article h2 {
color: #2c3e50;
margin-top: 30px;
border-bottom: 2px solid #007bff;
padding-bottom: 10px;
}
.scr-article h3 {
color: #444;
margin-top: 25px;
}
.scr-article p {
margin-bottom: 15px;
}
.scr-article ul {
margin-bottom: 15px;
padding-left: 20px;
}
.scr-article li {
margin-bottom: 8px;
}
.formula-box {
background: #eef7ff;
padding: 15px;
border-left: 4px solid #007bff;
font-family: monospace;
margin: 20px 0;
}
function calculateSalesMetrics() {
// Get input values
var totalLeads = parseFloat(document.getElementById('scrTotalLeads').value);
var closedDeals = parseFloat(document.getElementById('scrClosedDeals').value);
var avgDealValue = parseFloat(document.getElementById('scrAvgDealValue').value);
var targetRate = parseFloat(document.getElementById('scrTargetRate').value);
// Validation
if (isNaN(totalLeads) || totalLeads <= 0) {
alert("Please enter a valid number of Total Leads (greater than 0).");
return;
}
if (isNaN(closedDeals) || closedDeals 0) {
var targetDeals = Math.ceil((targetRate / 100) * totalLeads);
var gap = targetDeals – closedDeals;
if (gap > 0) {
gapText = gap + " more deals needed";
document.getElementById('displayGap').style.color = "#dc3545";
} else {
gapText = "Target Met!";
document.getElementById('displayGap').style.color = "#28a745";
}
} else {
document.getElementById('displayGap').style.color = "#2c3e50";
}
// Performance Text logic (General Benchmark)
var perfText = "";
var perfColor = "";
if (closeRate = 10 && closeRate = 20 && closeRate < 30) {
perfText = "Good (Strong Performance)";
perfColor = "#17a2b8";
} else {
perfText = "Excellent (Top Performer)";
perfColor = "#28a745";
}
// Update DOM
document.getElementById('displayRate').innerText = closeRate.toFixed(2) + "%";
document.getElementById('displayRevenue').innerText = "$" + totalRevenue.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2});
document.getElementById('displayRPL').innerText = "$" + rpl.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2});
document.getElementById('displayGap').innerText = gapText;
var perfElem = document.getElementById('performanceText');
perfElem.innerText = perfText;
perfElem.style.color = perfColor;
// Show results
document.getElementById('scrResults').style.display = 'block';
}
How to Calculate Sales Close Rate
The Sales Close Rate (also known as the "win rate" or "conversion rate") is one of the most critical Key Performance Indicators (KPIs) for any sales team. It measures the efficiency of a salesperson or a team in converting leads into actual paying customers. Understanding this metric allows businesses to forecast revenue, evaluate individual performance, and identify bottlenecks in the sales funnel.
Using the calculator above, you can instantly determine your efficiency percentage. Below, we break down the math, industry benchmarks, and strategies to improve your numbers.
The Sales Close Rate Formula
The math behind calculating your close rate is straightforward. It represents the ratio of closed deals to total opportunities, expressed as a percentage.
Close Rate = (Number of Closed Deals / Total Number of Leads) × 100
Example:
- You received 150 leads (opportunities) last month.
- You successfully closed 35 deals.
- Calculation: (35 ÷ 150) = 0.2333
- Multiply by 100: 23.33% Close Rate.
Why This Metric Matters
Tracking your close rate provides actionable insights beyond just a simple percentage:
- Lead Quality Assessment: A very low close rate might not mean your sales team is performing poorly; it could indicate that marketing is sending unqualified leads.
- Revenue Forecasting: If you know your average close rate is 20% and you have 100 leads in the pipeline, you can predict 20 sales.
- Individual Performance: Comparing close rates between team members helps identify who needs coaching and who should be mentoring others.
What is a "Good" Sales Close Rate?
Benchmarks vary significantly by industry, lead source, and price point. Generally, inbound leads (people contacting you) have a higher close rate than outbound leads (cold calling).
- SaaS (Software): 20% – 30%
- Real Estate: 1% – 5% (due to high ticket value)
- Finance/Insurance: 10% – 15%
- General B2B: 19% – 25%
Note: Do not compare your rate strictly to global averages. Compare your current rate to your historical performance to track improvement.
4 Ways to Improve Your Close Rate
If your calculator results show a rate lower than desired, consider these strategies:
1. Qualify Leads Early
Stop chasing every lead. Use a framework like BANT (Budget, Authority, Need, Timing) to ensure you are spending time on prospects who can actually buy.
2. Speed to Lead
The likelihood of closing a deal drops drastically the longer you wait to contact a new lead. Aim to respond to inquiries within 5 to 10 minutes.
3. Follow Up Consistently
Statistics show that 80% of sales require 5 follow-up calls after the meeting. Many salespeople give up after one or two attempts.
4. Improve Value Proposition
Focus less on features and more on the problem you are solving for the client. Tailor your pitch to their specific pain points rather than using a generic script.
Frequently Asked Questions
Does "Total Leads" include unqualified leads?
Ideally, yes. To get a true picture of marketing and sales alignment, you should calculate based on total leads entering the funnel. However, some teams prefer calculating "Opportunity-to-Close" rate, which only counts qualified leads.
Should I calculate close rate by revenue or count?
The standard formula uses the count of deals. However, if your deal sizes vary wildly (e.g., one $500 deal vs. one $50,000 deal), you might want to calculate a "Revenue Close Rate" to see how much pipeline value you are capturing.