Sales Conversion Rate Calculator
Conversion Rate:
0.00%
Cost Per Acquisition (CPA):
$0.00
Total Revenue:
$0.00
Revenue Per Visitor (RPV):
$0.00
Excel Formula Used:
= (B2 / A2) * 100
How to Calculate Sales Conversion Rate in Excel
Calculating your sales conversion rate is essential for understanding the efficiency of your marketing funnel. While the calculator above gives you instant results, many professionals prefer to track this data over time using Microsoft Excel or Google Sheets. This guide explains exactly how to set up your spreadsheet to calculate conversion rates automatically.
The Core Formula
The sales conversion rate represents the percentage of visitors or leads who complete a desired action (a sale). The mathematical formula is simple:
(Total Conversions ÷ Total Visitors) × 100
Step-by-Step Excel Setup
To calculate this in Excel, you need two primary data points: the volume of traffic (or leads) and the volume of successful sales.
| Cell | Header Name | Example Data |
|---|---|---|
| A1 | Total Visitors | 1,000 |
| B1 | Total Sales | 25 |
| C1 | Conversion Rate | Formula Below |
The Excel Formula
In cell C1, enter the following formula:
= (B1 / A1)
Note: After entering the formula, click the "%" button in the Excel toolbar to format the decimal (0.025) as a percentage (2.5%).
Calculating Advanced Metrics in Excel
To get a complete picture of your sales performance, you should also calculate Cost Per Acquisition (CPA) and Revenue Per Visitor (RPV).
1. Cost Per Acquisition (CPA)
This tells you how much you spent to get one paying customer.
- Column D (Total Cost): Enter your marketing spend (e.g., $500).
- Column E (CPA Formula):
= D1 / B1
2. Revenue Per Visitor (RPV)
This metric helps in bid management for paid ads. It requires your Total Revenue.
- Column F (Total Revenue): Enter revenue (e.g., $2,500).
- Column G (RPV Formula):
= F1 / A1
Common Errors to Avoid
- #DIV/0! Error: This happens if your "Total Visitors" cell is 0 or empty. To fix this, wrap your formula in an IFERROR function:
=IFERROR(B1/A1, 0). - Mixing Timeframes: Ensure your visitor count and sales count are from the exact same time period (e.g., usually monthly or weekly).
- Inconsistent Data Sources: Do not mix "Unique Visitors" from Google Analytics with "Leads" from your CRM unless that is your specific intention.