Please enter valid numeric values for Invitations and Visits.
Site Visit Rate:0%
Visits to Lead Ratio:1:0
Cost Per Visit (CPV):N/A
Conversion Performance:–
function calculateVisitRate() {
var totalInvites = document.getElementById('totalInvitations').value;
var totalVisits = document.getElementById('actualVisits').value;
var cost = document.getElementById('marketingCost').value;
var errorDiv = document.getElementById('errorMsg');
var resultsDiv = document.getElementById('results');
// Reset display
errorDiv.style.display = 'none';
resultsDiv.style.display = 'none';
// Parse inputs
var invitesVal = parseFloat(totalInvites);
var visitsVal = parseFloat(totalVisits);
var costVal = parseFloat(cost);
// Validation
if (isNaN(invitesVal) || isNaN(visitsVal) || invitesVal invitesVal) {
errorDiv.style.display = 'block';
errorDiv.innerText = "Actual Visits cannot exceed Total Invitations.";
return;
}
// Calculation Logic
var visitRate = (visitsVal / invitesVal) * 100;
var ratio = invitesVal / visitsVal;
// Cost Calculation
var cpv = 0;
var cpvText = "N/A";
if (!isNaN(costVal) && costVal > 0 && visitsVal > 0) {
cpv = costVal / visitsVal;
cpvText = "$" + cpv.toFixed(2);
} else if (!isNaN(costVal) && costVal > 0 && visitsVal === 0) {
cpvText = "Infinite (0 Visits)";
}
// Status Logic
var status = "";
if (visitRate >= 30) {
status = "Excellent";
} else if (visitRate >= 15) {
status = "Good / Average";
} else if (visitRate >= 5) {
status = "Low – Needs Optimization";
} else {
status = "Critical – Check Funnel";
}
// Update DOM
document.getElementById('rateResult').innerText = visitRate.toFixed(2) + "%";
if (visitsVal > 0) {
document.getElementById('ratioResult').innerText = "1 visit per " + ratio.toFixed(1) + " leads";
} else {
document.getElementById('ratioResult').innerText = "0 visits";
}
document.getElementById('costResult').innerText = cpvText;
document.getElementById('statusResult').innerText = status;
resultsDiv.style.display = 'block';
}
How to Calculate Site Visit Rate
The Site Visit Rate is a critical performance metric used in various industries, including real estate, clinical research, event management, and digital marketing. It measures the percentage of prospective leads, invitees, or users who successfully complete a visit to a physical location or specific digital landing page after being contacted or exposed to a marketing campaign.
Understanding your Site Visit Rate helps businesses identify bottlenecks in their sales funnel. A low rate may indicate that your initial outreach is not compelling enough, while a high rate suggests strong interest and effective qualification of leads.
The Formula
To calculate the Site Visit Rate, you divide the number of completed visits by the total number of invitations or leads generated, then multiply by 100 to get a percentage.
Site Visit Rate = (Total Completed Visits / Total Leads or Invitations) × 100
Example Calculation
Imagine a real estate agent is hosting an open house. They have generated a list of interested buyers through social media ads and email campaigns.
Total Leads Generated: 250 people expressed interest or clicked the ad.
Actual Site Visits: 40 people physically attended the open house.
Using the formula:
(40 / 250) × 100 = 16%
The Site Visit Rate is 16%. This means for every 100 leads generated, 16 resulted in a physical visit.
Why Cost Per Visit (CPV) Matters
While the visit rate tells you about volume, the Cost Per Visit (CPV) tells you about efficiency. If you spent $500 on ads to get those 40 visitors, your CPV is:
$500 / 40 = $12.50 per visit
Calculating CPV helps you budget for future projects. If you need 100 visitors to close a certain number of deals, you know you likely need to budget around $1,250 based on historical performance.
How to Improve Your Site Visit Rate
If your calculator results show a "Low" or "Critical" status, consider these strategies:
Better Qualification: Ensure the leads you are inviting are genuinely interested before counting them in your total pool.
Clearer Instructions: For physical sites, provide clear maps and parking info. For digital sites, ensure load speeds are fast.
Incentives: Offer a specific benefit for visiting (e.g., "Free consultation upon visit" or "Exclusive access").
Follow-up: Send reminders via SMS or email 24 hours before the scheduled visit.