Measure the true performance of your social media posts
Your Engagement Rate
0%
What is Engagement Rate and Why Does it Matter?
In the world of social media marketing, engagement rate is a metric used to measure the level of interaction that social media content receives relative to its audience size. While follower count is often considered a "vanity metric," engagement rate provides a deeper look at how many people are actually interested in what you have to say.
The Formula for Engagement Rate
Engagement Rate (%) = [(Likes + Comments + Shares) / Total Followers] x 100
Benchmark Engagement Rates
What constitutes a "good" engagement rate varies by platform, but generally:
Less than 1%: Low engagement (common for very large accounts)
1% to 3.5%: Average/Good engagement
3.5% to 6%: High engagement
Above 6%: Very High/Viral engagement
Example Calculation
If an Instagram account has 5,000 followers and a recent post receives 150 likes, 20 comments, and 10 shares:
Total Interactions = 150 + 20 + 10 = 180
Calculation: (180 / 5,000) = 0.036
Result: 0.036 x 100 = 3.6% Engagement Rate
This would be considered a high engagement rate, indicating a loyal and active audience.
function calculateSocialEngagement() {
var followers = parseFloat(document.getElementById('totalFollowers').value);
var likes = parseFloat(document.getElementById('postLikes').value) || 0;
var comments = parseFloat(document.getElementById('postComments').value) || 0;
var shares = parseFloat(document.getElementById('postShares').value) || 0;
var resultArea = document.getElementById('engagementResultArea');
var percentDisplay = document.getElementById('engagementPercentage');
var ratingDisplay = document.getElementById('engagementRating');
if (!followers || followers <= 0) {
alert('Please enter a valid number of followers.');
return;
}
var totalInteractions = likes + comments + shares;
var engagementRate = (totalInteractions / followers) * 100;
var formattedRate = engagementRate.toFixed(2);
percentDisplay.innerHTML = formattedRate + '%';
resultArea.style.display = 'block';
var rating = '';
var color = '';
if (engagementRate = 1 && engagementRate = 3.5 && engagementRate < 6) {
rating = 'High Engagement!';
color = '#27ae60';
} else {
rating = 'Outstanding Engagement! (Viral Territory)';
color = '#8e44ad';
}
ratingDisplay.innerHTML = rating;
ratingDisplay.style.color = color;
// Scroll result into view
resultArea.scrollIntoView({ behavior: 'smooth', block: 'nearest' });
}