Hypeauditor Engagement Rate Calculator

Influencer Engagement Rate Calculator

Analyze the performance of any social media profile instantly.

Engagement Rate (ER) is the gold standard metric used by marketers to evaluate the quality of an influencer's audience. Unlike follower counts, which can be inflated by bots or inactive accounts, engagement shows how many real people are actually interacting with the content.

How is the Engagement Rate Calculated?

The standard formula used by top analytics platforms like HypeAuditor focuses on the interaction relative to the follower base. The calculation is as follows:

Engagement Rate (%) = [(Average Likes + Average Comments) / Total Followers] x 100

By looking at the average of the last 12 to 18 posts, you get a realistic view of the account's current performance rather than a snapshot of a single viral post.

What is a Good Engagement Rate?

Engagement rates vary significantly depending on the platform (Instagram, TikTok, YouTube) and the size of the following. Generally, smaller "micro-influencers" have higher engagement rates than "mega-influencers."

Less than 1% Low: Needs improvement

1% – 3.5% Average: Good health

3.5% – 6% High: Very active community

Above 6% Very High: Top-tier influencer

Why Brands Care About Engagement

• Authenticity: High engagement often correlates with a loyal, real audience.
• Algorithm Reach: Platforms prioritize content with higher engagement, showing it to more people.
• ROI: Campaigns with higher engagement typically lead to better conversion rates for sponsors.

Example Calculation

If an influencer has 50,000 followers and receives an average of 1,200 likes and 80 comments per post, the calculation would be:

(1,200 + 80) / 50,000 = 0.0256

0.0256 x 100 = 2.56% Engagement Rate