Instagram Engagement Rate Calculator
Calculate your account's performance based on followers and post interactions.
What is Instagram Engagement Rate?
Instagram Engagement Rate is a key metric that measures how actively your audience interacts with your content. Unlike follower count, which is often considered a "vanity metric," engagement rate indicates the quality of your community and how much they resonate with your posts.
The Formula for Engagement
This calculator uses the standard "Engagement per Follower" formula, which is the most common industry standard for influencers and brands:
ER = ((Likes + Comments + Shares + Saves) / Total Followers) x 100
Why Shares and Saves Matter
Modern Instagram algorithms prioritize "signals of intent." While likes are easy to give, a Save indicates the content is valuable enough to look at later, and a Share indicates the content is worth broadcasting to others. Including these in your calculation gives a more accurate picture of your true reach and influence.
Benchmarks for 2024
- Below 1%: Low engagement. Consider auditing your content strategy or checking for "ghost followers."
- 1% – 3%: Average/Good. This is the standard for most successful accounts.
- 3% – 6%: High engagement. You have a very active and loyal audience.
- Above 6%: Very High. Typically seen in smaller accounts (Micro-influencers) or viral creators.
Real World Example
Imagine a travel influencer with 20,000 followers. On an average post, they receive 800 likes, 50 comments, 30 shares, and 20 saves.
Total Interactions: 800 + 50 + 30 + 20 = 900.
Calculation: (900 / 20,000) * 100 = 4.5%
This account would be considered to have "High Engagement," making them very attractive to potential brand sponsors.