Social Media Engagement Rate Calculator
Measure your true influence and audience interaction
What is Engagement Rate?
The Engagement Rate (ER) is a critical metric used to assess the level of interaction that a piece of content or a social media profile receives from its audience. Unlike simple follower counts, which are often "vanity metrics," engagement rate proves how many people are actually interested and taking action on your content.
The Calculation Formula
This calculator uses the industry-standard formula for engagement rate by followers:
Understanding Your Results
Engagement rates vary significantly by platform and industry. Here is a general benchmark guide for Instagram and LinkedIn:
- Less than 1%: Low engagement. You may need to refine your content strategy or posting times.
- 1% to 3.5%: Average/Good engagement. This is standard for many successful brand accounts.
- 3.5% to 6%: High engagement. Your content resonates deeply with your community.
- Above 6%: Very High engagement. This is common for nano-influencers or highly viral content.
Example Calculation
Suppose you have 5,000 followers. You post a photo that receives 150 likes, 25 comments, and 10 shares.
- Total interactions: 150 + 25 + 10 = 185
- Divide by followers: 185 / 5,000 = 0.037
- Convert to percentage: 0.037 x 100 = 3.7%
In this scenario, your 3.7% engagement rate would be considered "High" for most niches.