Amazon FBA Profit Calculator
Calculate net profit, margins, and ROI for your FBA business
Product Revenue & Costs
Amazon Fees
Usually 15% for most categories
Financial Summary
Net Profit Per Unit
$0.00
Profit Margin
0.00%
ROI
0.00%
Cost Breakdown
Total Amazon Fees:
$0.00
Total Product Costs:
$0.00
Total Expenses:
$0.00
Understanding Amazon FBA Fees and Profitability
Selling on Amazon through the Fulfillment by Amazon (FBA) program offers massive scale, but it comes with a complex fee structure. To run a sustainable business, you must understand exactly how much you take home after Amazon takes its cut.
Key Components of the FBA Calculation
- Referral Fee: This is Amazon's "commission" for selling on their platform. For most categories, this is 15% of the total sales price.
- Fulfillment Fee (Pick & Pack): This covers the cost of Amazon employees picking your item, packing it, and shipping it to the customer. This fee varies based on the size and weight of your product.
- Storage Fees: Amazon charges you for the space your inventory occupies in their warehouses. Note that these fees increase significantly during the Q4 holiday season (October–December).
- COGS (Cost of Goods Sold): This is what you pay your manufacturer per unit. Always include the unit cost plus any per-unit taxes or duties paid.
- Shipping to Amazon: Also known as "inbound freight," this is the cost of getting your products from the factory or your warehouse into Amazon's fulfillment centers.
What is a "Good" FBA Profit Margin?
While every category is different, many experienced Amazon sellers aim for the "Rule of Three":
- 1/3 of the price for Amazon fees.
- 1/3 of the price for Landing Costs (COGS + Shipping).
- 1/3 of the price for Net Profit.
A healthy net profit margin is typically between 15% and 25%. If your margin is below 10%, you have very little room for error if returns increase or if you need to run aggressive PPC (Pay-Per-Click) advertising campaigns.
Example Calculation
Example Product: Wireless Mouse
Selling Price: $30.00
COGS: $7.00
Shipping to FBA: $1.00
Referral Fee (15%): $4.50
FBA Fee: $5.50
Storage & Misc: $0.50
Total Costs: $18.50
Net Profit: $11.50
Profit Margin: 38.3%
ROI: 143.7%
Selling Price: $30.00
COGS: $7.00
Shipping to FBA: $1.00
Referral Fee (15%): $4.50
FBA Fee: $5.50
Storage & Misc: $0.50
Total Costs: $18.50
Net Profit: $11.50
Profit Margin: 38.3%
ROI: 143.7%
Tips to Increase Your FBA Profit
- Optimize Packaging: Reducing the dimensions of your product box can move you into a lower FBA fee tier, saving you dollars on every single sale.
- Manage Inventory Health: Avoid "Long-Term Storage Fees" by not overstocking slow-moving products. Aim for 60-90 days of inventory.
- Negotiate with Suppliers: As your volume increases, revisit your COGS with your manufacturer. Even a $0.50 reduction per unit significantly impacts your bottom line.
- Bundle Products: Selling two items together as a pack often results in only one FBA fulfillment fee, drastically increasing the margin compared to selling them separately.
Disclaimer: This calculator is for estimation purposes only. Amazon fees change frequently. Always verify the latest fee schedule in Seller Central.