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Amazon FBA Profit Calculator

Calculate net profit, margins, and ROI for your FBA business

Product Revenue & Costs

Amazon Fees

Usually 15% for most categories

Financial Summary

Net Profit Per Unit
$0.00
Profit Margin
0.00%
ROI
0.00%

Cost Breakdown

Total Amazon Fees: $0.00
Total Product Costs: $0.00
Total Expenses: $0.00
function calculateFBAProfit() { var price = parseFloat(document.getElementById('sellPrice').value) || 0; var cogs = parseFloat(document.getElementById('cogs').value) || 0; var shipping = parseFloat(document.getElementById('shippingToFBA').value) || 0; var refRate = parseFloat(document.getElementById('referralFeeRate').value) || 0; var fbaFee = parseFloat(document.getElementById('fbaFee').value) || 0; var storage = parseFloat(document.getElementById('storageFee').value) || 0; var misc = parseFloat(document.getElementById('miscFees').value) || 0; // Calculations var referralAmt = price * (refRate / 100); var totalAmazonFees = referralAmt + fbaFee + storage; var totalProductCosts = cogs + shipping + misc; var totalExpenses = totalAmazonFees + totalProductCosts; var netProfit = price – totalExpenses; var margin = price > 0 ? (netProfit / price) * 100 : 0; var roi = (cogs + shipping) > 0 ? (netProfit / (cogs + shipping)) * 100 : 0; // Update UI document.getElementById('resProfit').innerHTML = "$" + netProfit.toFixed(2); document.getElementById('resMargin').innerHTML = margin.toFixed(2) + "%"; document.getElementById('resROI').innerHTML = roi.toFixed(2) + "%"; document.getElementById('breakdownFees').innerHTML = "$" + totalAmazonFees.toFixed(2); document.getElementById('breakdownCogs').innerHTML = "$" + totalProductCosts.toFixed(2); document.getElementById('breakdownTotal').innerHTML = "$" + totalExpenses.toFixed(2); // Visual feedback for negative profit if (netProfit < 0) { document.getElementById('resProfit').style.color = "#d32f2f"; } else { document.getElementById('resProfit').style.color = "#2e7d32"; } }

Understanding Amazon FBA Fees and Profitability

Selling on Amazon through the Fulfillment by Amazon (FBA) program offers massive scale, but it comes with a complex fee structure. To run a sustainable business, you must understand exactly how much you take home after Amazon takes its cut.

Key Components of the FBA Calculation

  • Referral Fee: This is Amazon's "commission" for selling on their platform. For most categories, this is 15% of the total sales price.
  • Fulfillment Fee (Pick & Pack): This covers the cost of Amazon employees picking your item, packing it, and shipping it to the customer. This fee varies based on the size and weight of your product.
  • Storage Fees: Amazon charges you for the space your inventory occupies in their warehouses. Note that these fees increase significantly during the Q4 holiday season (October–December).
  • COGS (Cost of Goods Sold): This is what you pay your manufacturer per unit. Always include the unit cost plus any per-unit taxes or duties paid.
  • Shipping to Amazon: Also known as "inbound freight," this is the cost of getting your products from the factory or your warehouse into Amazon's fulfillment centers.

What is a "Good" FBA Profit Margin?

While every category is different, many experienced Amazon sellers aim for the "Rule of Three":

  • 1/3 of the price for Amazon fees.
  • 1/3 of the price for Landing Costs (COGS + Shipping).
  • 1/3 of the price for Net Profit.

A healthy net profit margin is typically between 15% and 25%. If your margin is below 10%, you have very little room for error if returns increase or if you need to run aggressive PPC (Pay-Per-Click) advertising campaigns.

Example Calculation

Example Product: Wireless Mouse
Selling Price: $30.00
COGS: $7.00
Shipping to FBA: $1.00
Referral Fee (15%): $4.50
FBA Fee: $5.50
Storage & Misc: $0.50

Total Costs: $18.50
Net Profit: $11.50
Profit Margin: 38.3%
ROI: 143.7%

Tips to Increase Your FBA Profit

  1. Optimize Packaging: Reducing the dimensions of your product box can move you into a lower FBA fee tier, saving you dollars on every single sale.
  2. Manage Inventory Health: Avoid "Long-Term Storage Fees" by not overstocking slow-moving products. Aim for 60-90 days of inventory.
  3. Negotiate with Suppliers: As your volume increases, revisit your COGS with your manufacturer. Even a $0.50 reduction per unit significantly impacts your bottom line.
  4. Bundle Products: Selling two items together as a pack often results in only one FBA fulfillment fee, drastically increasing the margin compared to selling them separately.
Disclaimer: This calculator is for estimation purposes only. Amazon fees change frequently. Always verify the latest fee schedule in Seller Central.

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