Business Profit Margin Calculator
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Understanding your business's financial health requires more than just looking at total sales. This calculator helps you break down the relationship between your costs and your revenue to determine exactly how much profit you keep from every dollar earned.
Key Formulas Used
- Gross Profit: Revenue – Cost of Goods Sold (COGS). This is the raw dollar amount left over after paying for the product or service.
- Gross Margin: (Gross Profit / Revenue) * 100. This percentage tells you what portion of your total sales is actual profit.
- Markup: (Gross Profit / Cost) * 100. This percentage indicates how much more you are charging for an item compared to what it cost you to acquire or produce it.
Margin vs. Markup: The Critical Difference
Many business owners confuse these two terms, which can lead to pricing errors. While both use the same dollar profit figure, they use different denominators:
Example: If you buy a product for $100 and sell it for $150:
- Your Profit is $50.
- Your Markup is 50% ($50 profit divided by $100 cost).
- Your Gross Margin is 33.33% ($50 profit divided by $150 revenue).
Knowing your margin is essential for ensuring that your business can cover overhead costs like rent, marketing, and payroll.
Why These Metrics Matter for SEO and Growth
Healthy profit margins allow you to reinvest in your business. High-margin products give you more "room to breathe" when it comes to customer acquisition costs (CAC) and advertising spend. By monitoring these numbers regularly, you can identify which products are driving your growth and which might be draining your resources.