Social Media Engagement Rate Calculator
Measure the performance of your social media posts or entire profile.
What is Social Media Engagement Rate?
Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower. It is a more accurate measure of success than follower count alone because it indicates how much your audience actually cares about what you are posting.
The Engagement Rate Formula
The standard formula for calculating engagement rate by followers is:
Why Should You Track Engagement?
From an SEO and digital marketing perspective, high engagement rates signal to platform algorithms (like Instagram, TikTok, or LinkedIn) that your content is valuable. This leads to increased organic reach and higher visibility. Brands use this metric to evaluate influencers, and creators use it to prove their value to potential sponsors.
Benchmarks: What is a Good Engagement Rate?
- Less than 1%: Low engagement. Consider testing new content formats.
- 1% – 3.5%: Average/Good. This is the industry standard for many niche accounts.
- 3.5% – 6%: High engagement. Your audience is very active.
- Above 6%: Very High/Viral. This is exceptional performance.
Real-World Example
Let's say you have a profile with the following stats:
- Followers: 5,000
- Likes on a post: 200
- Comments: 25
- Shares: 15
Calculation: ((200 + 25 + 15) / 5,000) * 100 = 4.8%
In this scenario, a 4.8% engagement rate would be considered "High" and indicates a strong connection with the audience.