Organic Search Revenue Lift Calculator
Use this calculator to quantify how incremental SEO improvements in traffic and conversion rate translate into real revenue for your e-commerce or lead-gen site. Carefully audit your current organic performance, plug in conservative lift estimates, and see the monthly and annual upside that organic search growth can deliver.
Estimate Revenue Uplift
Enter realistic SEO projections and click the button to reveal your uplift.
How the Calculator Works
The calculator starts with your current organic traffic volume and baseline conversion percentage to compute the revenue you are generating today. It then applies your projected lift in both traffic and conversion rate—common targets after publishing optimized content, improving site speed, or refreshing metadata—to model the next-level revenue opportunity.
Traffic lift reflects how many more visitors you expect from ranking improvements, while conversion lift reflects better messaging, faster checkout, or stronger trust signals that convert more of those visitors into buyers. Multiply the new traffic by the improved conversion rate and your average order value to get the projected revenue.
The result shows both the absolute revenue gain and the percentage increase so you can prioritize SEO efforts that deliver the best financial return.
Realistic Example
Suppose you currently attract 15,000 monthly organic visitors and convert 1.5% of them at an average order value of $75. That baseline generates about $16,875 per month. If focused SEO work lifts organic traffic by 18% and the conversion rate by 12%, the calculator shows new monthly revenue of roughly $22,302—an extra $5,427 each month and about $65,124 annually, which is a 32% boost from organic search alone.
Use those gains as justification for investing in ongoing content creation, technical fixes, or conversion optimization, and iterate on your assumptions over time as tools like GA4 or Search Console provide updated data.