Social Media Engagement Rate Calculator
Calculate your post-level engagement rate accurately.
Understanding Your Engagement Rate
Engagement rate (ER) is a critical metric used to measure the level of interaction that social media content receives relative to its audience size. Unlike follower counts, which can be inflated, engagement rate demonstrates how much your audience actually cares about your content.
How is Engagement Rate Calculated?
The standard formula for engagement rate by followers is:
ER = ((Likes + Comments + Shares + Saves) / Total Followers) x 100
What is a Good Engagement Rate?
While "good" varies by industry and platform, here are general benchmarks for Instagram and TikTok:
- Less than 1%: Low engagement. Consider adjusting your content strategy.
- 1% – 3.5%: Average/Good engagement. You are reaching your audience effectively.
- 3.5% – 6%: High engagement. Your content is very resonant.
- Above 6%: Very high engagement. Typical for viral content or small, highly niche accounts.
Example Calculation
Imagine you have 5,000 followers. You post a photo that receives:
- 150 Likes
- 15 Comments
- 5 Shares
- 10 Saves
Total Interactions = 180.
Calculation: (180 / 5,000) * 100 = 3.6% Engagement Rate.
Your Engagement Rate
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