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Marketing ROI & Campaign Success Calculator

Campaign Performance Summary

Return on Investment (ROI)

0%

Net Profit

$0

Cost Per Acquisition (CPA)

$0

Revenue Multiplier

0x
function calculateMarketingROI() { var cost = parseFloat(document.getElementById('campaignCost').value); var revenue = parseFloat(document.getElementById('revenueGenerated').value); var leads = parseFloat(document.getElementById('leadsCount').value); if (isNaN(cost) || isNaN(revenue) || cost 0 ? cost / leads : 0; document.getElementById('roiValue').innerText = roi.toFixed(2) + '%'; document.getElementById('profitValue').innerText = '$' + netProfit.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2}); document.getElementById('roasValue').innerText = roas.toFixed(2) + 'x'; if (leads > 0) { document.getElementById('cpaValue').innerText = '$' + cpa.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2}); } else { document.getElementById('cpaValue').innerText = 'N/A'; } var roiColor = roi >= 0 ? '#2e7d32' : '#d32f2f'; document.getElementById('roiValue').style.color = roiColor; document.getElementById('roi-results-box').style.display = 'block'; }

How to Use the Marketing ROI Calculator

Understanding the effectiveness of your marketing spend is critical for scaling any business. This calculator helps you determine exactly how much profit your campaigns are generating relative to their cost. By tracking metrics like ROI and Cost Per Acquisition (CPA), you can make data-driven decisions on where to allocate your budget.

The Marketing ROI Formula

Return on Investment (ROI) is calculated using a simple yet powerful formula:

ROI = [(Total Revenue – Total Cost) / Total Cost] x 100

Key Metrics Explained

  • ROI (Return on Investment): The percentage of profit or loss generated compared to the amount spent. A positive ROI means you earned more than you spent.
  • Net Profit: The actual dollar amount left over after subtracting all campaign costs from the total revenue.
  • CPA (Cost Per Acquisition): How much it cost you to get a single lead or customer. This is vital for determining if your customer acquisition strategy is sustainable.
  • ROAS (Return on Ad Spend): Expressed as a multiplier (e.g., 5x), this shows how many dollars of revenue you earn for every $1 spent on advertising.

Realistic Marketing Example

Let's say you run a Facebook Ads campaign for your e-commerce store:

  • Ad Spend (Cost): $1,000
  • Sales (Revenue): $4,500
  • Total Sales (Leads): 50

Using our calculator, you would see:

  • ROI: 350% (A highly successful campaign)
  • Net Profit: $3,500
  • CPA: $20.00 per customer
  • ROAS: 4.5x

What is a Good Marketing ROI?

While "good" varies by industry, a 5:1 ratio (400% ROI) is generally considered strong for most digital marketing efforts. A 2:1 ratio is often the break-even point once you factor in overhead costs, software, and labor. If your ROI is consistently below 100%, it may be time to optimize your creative assets, landing pages, or audience targeting.

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