TikTok Engagement & Rate Calculator
Analyze your video performance and estimated earnings potential.
How to Understand Your TikTok Metrics
Success on TikTok isn't just about views; it's about how deeply your audience interacts with your content. This rate calculator helps creators and marketers quantify the value of a specific video or an entire profile's average performance.
Calculating the Engagement Rate
The standard formula for TikTok engagement rate used by most agencies is taking the sum of all interactions (Likes, Comments, and Shares) and dividing it by the total number of views. This shows what percentage of viewers were moved to take an action.
Formula: ((Likes + Comments + Shares) / Total Views) x 100
Realistic Benchmarks
While "viral" content varies, a healthy engagement rate on TikTok typically falls between 4% and 10%. If your rate is above 15%, your content is highly resonant with your current niche. Rates below 2% may indicate that the video reached the wrong audience or the "hook" wasn't strong enough to retain viewers.
Estimating Earnings
Earnings from the TikTok Creator Fund (now the Creativity Program) generally fluctuate based on CPM (Cost Per Mille/Thousand views). While TikTok pays significantly less than YouTube for raw views, the sheer volume of viral potential compensates for it. Most creators see between $0.02 and $0.04 per 1,000 views, though high-quality, long-form content (over 1 minute) can command higher rates.
Example Calculation
If you have a video with 100,000 views, 8,000 likes, 500 comments, and 500 shares:
- Total Interactions: 8,000 + 500 + 500 = 9,000
- Engagement Rate: (9,000 / 100,000) * 100 = 9.0%
- Earnings (at $0.04 CPM): (100,000 / 1,000) * 0.04 = $4.00