E-commerce Conversion Rate & ROI Calculator
Analysis Results
Conversion Rate
0%
Total Revenue
$0
Revenue Per Visitor (RPV)
$0
Cost Per Acquisition (CPA)
$0
Return on Ad Spend (ROAS)
0.0x
Understanding E-commerce Conversion Rate Optimization (CRO)
In the competitive world of online retail, getting traffic to your store is only half the battle. The true measure of success lies in Conversion Rate Optimization (CRO)—the process of increasing the percentage of website visitors who take a desired action, such as making a purchase.
How This Calculator Works
Our tool analyzes the fundamental pillars of e-commerce profitability. By inputting your traffic, sales, and spend data, we calculate:
- Conversion Rate: Percentage of sessions that result in a sale. (Orders / Visitors * 100)
- Revenue Per Visitor (RPV): A crucial metric that combines CR and AOV to show what every click is worth to your business.
- CPA (Cost Per Acquisition): How much you spend in advertising to acquire a single customer.
- ROAS (Return on Ad Spend): The gross revenue generated for every dollar spent on advertising.
What is a Good E-commerce Conversion Rate?
While conversion rates vary by industry and device (mobile vs. desktop), the global average typically sits between 2% and 3%. High-performing Shopify or WooCommerce stores often see rates exceeding 5%. If your rate is below 1%, it usually indicates issues with site speed, checkout friction, or poor traffic quality.
Pro Tip: Focus on increasing your Average Order Value (AOV) alongside your conversion rate. Small increases in both can lead to exponential growth in total revenue without increasing your ad spend.
Top 3 Ways to Improve Your CRO Today
- Optimize Page Load Speed: A 1-second delay in page load time can lead to a 7% reduction in conversions.
- Simplify the Checkout: Minimize the number of form fields and offer guest checkout options to reduce abandonment.
- Leverage Social Proof: Display customer reviews, trust badges, and user-generated content prominently on product pages.