Social Media Reach Rate Calculator
Measure the percentage of your audience seeing your content.
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What is Reach Rate?
The reach rate is a critical social media marketing metric that calculates the percentage of your total following that actually sees a specific post or your content overall during a given timeframe. Unlike "impressions," which count every time a post is displayed, reach only counts unique individual users.
The Reach Rate Formula
The calculation for reach rate is straightforward but powerful:
Reach Rate = (Total Reach / Total Followers) x 100
If you have 5,000 followers and your latest post reached 500 unique people, the math would be:
(500 / 5,000) = 0.10
0.10 x 100 = 10% Reach Rate.
Why Reach Rate Matters Over Impressions
While impressions show how many times a post was served, reach rate tells you how effective you are at penetrating your own audience. As algorithms change, organic reach often declines. Monitoring this metric helps you understand if your content is being favored by platform algorithms or if your audience is actively engaging enough for the platform to show them more of your updates.
Benchmarks for Reach Rate
Average reach rates vary significantly by platform:
- Instagram: Typically ranges between 7% to 15% for smaller accounts, often dropping below 5% for accounts with over 100k followers.
- Facebook: Organic reach has famously declined, often hovering between 2% and 6%.
- LinkedIn: Can vary wildly but often sees higher reach rates for personal profiles compared to company pages.
How to Improve Your Reach Rate
To increase the number of followers seeing your posts, focus on the following strategies:
- Engagement Timing: Post when your followers are most active.
- High-Quality Visuals: Use arresting imagery that stops the scroll.
- Encourage Shares: Shares are the most powerful signal for algorithms to expand reach.
- Use Reels/Video: Platforms currently prioritize short-form video content in their discovery algorithms.