Reach Rate Calculator
Calculate your social media post performance instantly.
What is Reach Rate?
Reach Rate is a vital social media metric that measures the percentage of your followers (or total audience) who actually see a specific post. Unlike impressions, which count every time a post is displayed, reach focus on unique users. This makes Reach Rate one of the most accurate ways to determine how well the social media algorithm is distributing your content to your target audience.
The Reach Rate Formula
The calculation for Reach Rate is straightforward:
Why It Matters
- Algorithm Health: Higher rates mean platforms like Instagram or LinkedIn find your content valuable.
- Audience Quality: Helps identify if you have "ghost followers" who never see your content.
- Benchmarking: Allows you to compare performance across different platforms.
How to Improve It
- Post during peak activity hours.
- Encourage saves and shares (high-value signals).
- Use relevant, niche-specific hashtags.
- Engage with comments in the first 30 minutes.
Example Calculation
Imagine you have a business account with 10,000 followers. You post a new product photo that is seen by 1,500 unique people.
Calculation: (1,500 / 10,000) * 100 = 15% Reach Rate.
In most industries, a reach rate between 10% and 20% for organic posts is considered excellent, while 2% to 5% is standard for larger accounts due to algorithmic limitations.