Estimated Impact:
Enter the values above to see your estimated conversion rate impact.
Understanding SEO Conversion Rate
Your website's conversion rate is a crucial metric that indicates the percentage of your visitors who complete a desired action, such as making a purchase, filling out a form, or signing up for a newsletter. For e-commerce sites, this is often tied to sales.
Search Engine Optimization (SEO) plays a vital role in driving qualified organic traffic to your website. By improving your SEO, you attract more visitors who are actively searching for products or services like yours. However, driving traffic is only half the battle. If your website isn't designed to convert those visitors into customers or leads, your SEO investment may not yield the desired returns.
This calculator helps you quantify the potential revenue increase by improving your conversion rate. Even a small improvement, when applied to a significant amount of organic traffic and a healthy Average Order Value (AOV), can translate into substantial revenue growth.
How it works:
- Organic Traffic: The number of visitors you receive from search engines each month.
- Current Conversion Rate: The percentage of your current organic visitors who convert.
- Average Order Value (AOV): The average amount a customer spends per transaction.
- Target Conversion Rate Improvement: The percentage point increase you aim to achieve with your SEO and conversion rate optimization (CRO) efforts.
By inputting these figures, you can see how much additional revenue you could generate by increasing your conversion rate, highlighting the importance of optimizing your website's user experience and calls to action alongside your SEO strategies.
function calculateSeoConversions() {
var organicTraffic = parseFloat(document.getElementById("organicTraffic").value);
var currentConversionRate = parseFloat(document.getElementById("currentConversionRate").value);
var averageOrderValue = parseFloat(document.getElementById("averageOrderValue").value);
var targetConversionRateImprovement = parseFloat(document.getElementById("targetConversionRate").value);
var resultDiv = document.getElementById("result");
resultDiv.innerHTML = ""; // Clear previous results
if (isNaN(organicTraffic) || isNaN(currentConversionRate) || isNaN(averageOrderValue) || isNaN(targetConversionRateImprovement)) {
resultDiv.innerHTML = "Please enter valid numbers for all fields.";
return;
}
if (organicTraffic <= 0 || currentConversionRate < 0 || averageOrderValue <= 0 || targetConversionRateImprovement <= 0) {
resultDiv.innerHTML = "Please enter positive values for traffic and AOV, and non-negative values for rates.";
return;
}
var currentConversions = (organicTraffic * (currentConversionRate / 100));
var currentMonthlyRevenue = currentConversions * averageOrderValue;
var newConversionRate = currentConversionRate + targetConversionRateImprovement;
var newConversions = (organicTraffic * (newConversionRate / 100));
var newMonthlyRevenue = newConversions * averageOrderValue;
var revenueIncrease = newMonthlyRevenue – currentMonthlyRevenue;
resultDiv.innerHTML =
"
Current Monthly Revenue: $" + currentMonthlyRevenue.toFixed(2) + "" +
"
New Conversion Rate: " + newConversionRate.toFixed(2) + "%" +
"
New Monthly Revenue: $" + newMonthlyRevenue.toFixed(2) + "" +
"
Potential Monthly Revenue Increase: $" + revenueIncrease.toFixed(2) + "";
}
.seo-conversion-calculator-wrapper {
font-family: sans-serif;
max-width: 800px;
margin: 20px auto;
padding: 20px;
border: 1px solid #e0e0e0;
border-radius: 8px;
background-color: #f9f9f9;
}
.calculator-form h2, .calculator-result h3, .calculator-explanation h3 {
color: #333;
margin-bottom: 15px;
}
.calculator-form p {
color: #555;
margin-bottom: 20px;
}
.form-group {
margin-bottom: 15px;
display: flex;
align-items: center;
flex-wrap: wrap;
}
.form-group label {
display: block;
margin-bottom: 5px;
font-weight: bold;
color: #444;
flex: 1 1 200px; /* Grow and shrink, basis 200px */
min-width: 180px;
}
.form-group input[type="number"] {
padding: 10px;
border: 1px solid #ccc;
border-radius: 4px;
width: 120px; /* Fixed width for input */
margin-right: 10px;
box-sizing: border-box;
}
.form-group .unit {
color: #777;
font-style: italic;
min-width: 50px;
}
.calculator-form button {
background-color: #007bff;
color: white;
padding: 10px 15px;
border: none;
border-radius: 4px;
cursor: pointer;
font-size: 16px;
margin-top: 10px;
transition: background-color 0.3s ease;
}
.calculator-form button:hover {
background-color: #0056b3;
}
.calculator-result {
margin-top: 30px;
padding: 15px;
border: 1px dashed #007bff;
border-radius: 4px;
background-color: #e7f3ff;
}
.calculator-result p {
margin-bottom: 8px;
color: #333;
}
.calculator-explanation {
margin-top: 30px;
padding-top: 20px;
border-top: 1px solid #e0e0e0;
color: #555;
line-height: 1.6;
}
.calculator-explanation h3 {
margin-top: 0;
}
.calculator-explanation ul {
margin-top: 10px;
padding-left: 20px;
}
.calculator-explanation li {
margin-bottom: 8px;
}
@media (max-width: 600px) {
.form-group {
flex-direction: column;
align-items: flex-start;
}
.form-group label {
margin-bottom: 8px;
flex: none; /* Reset flex for small screens */
width: 100%;
}
.form-group input[type="number"] {
width: 100%; /* Full width on small screens */
margin-right: 0;
}
.form-group .unit {
margin-top: 5px;
}
.calculator-form button {
width: 100%;
text-align: center;
}
}