Simple Rate of Return Calculator
*This calculation represents the simple return, not annualized.
Calculating Simple Rate of Return: Excel Guide & Formula
The Simple Rate of Return is one of the most fundamental metrics in finance, allowing investors to quickly assess the profitability of an asset relative to its initial cost. Unlike complex annualized returns or IRR (Internal Rate of Return), the simple return looks at the absolute growth of your money over a specific holding period.
The Formula Used
To calculate the simple rate of return manually, you need three data points: the starting value (Cost Basis), the ending value (Current Market Value), and any cash flow generated during the holding period (Dividends, Interest, or Rent).
For example, if you bought a stock for $1,000, it is now worth $1,200, and you received $50 in dividends:
- Capital Gain: $1,200 – $1,000 = $200
- Total Gain: $200 + $50 = $250
- Return: $250 / $1,000 = 0.25 or 25%
How to Create a Simple Rate of Return Calculator in Excel
While our tool above provides instant results, many investors prefer to track this in spreadsheets. Here is the step-by-step method to replicate this calculation in Microsoft Excel or Google Sheets.
Step 1: Set up your Data Columns
Create a spreadsheet with the following headers:
| Cell | Header Name | Example Data |
|---|---|---|
| A1 | Initial Investment | 10000 |
| B1 | Ending Value | 12500 |
| C1 | Income/Dividends | 500 |
| D1 | Rate of Return | (Formula below) |
Step 2: Input the Excel Formula
In cell D1, enter the following formula:
Step 3: Format as Percentage
By default, Excel may display the result as a decimal (e.g., 0.30). To fix this:
- Select cell D1.
- Press CTRL + SHIFT + % (Windows) or CMD + SHIFT + % (Mac).
- This will convert 0.30 into 30%.
When to Use Simple Return vs. CAGR
The simple rate of return is best used for:
- Short-term investments: Assets held for less than a year.
- Snapshot analysis: Quickly checking total profit regardless of time.
- Single cash flow items: Trades where you buy once and sell once without multiple contributions.
However, if you have held an investment for multiple years, the simple rate of return can be misleading because it does not account for the time value of money. For multi-year investments, you should use the Compound Annual Growth Rate (CAGR) or XIRR in Excel.
Frequently Asked Questions
Does simple rate of return include dividends?
Yes. To get an accurate picture of your investment performance (Total Return), you must include income sources like dividends, interest, or rental income in the calculation. Excluding them only gives you the "Price Return."
How do I calculate negative returns in Excel?
The formula =((Ending - Initial) + Income) / Initial works for losses as well. If your Ending Value is lower than your Initial Investment, the result will automatically be negative (e.g., -15%), indicating a loss.
What is a good simple rate of return?
A "good" return depends on the risk profile and asset class. Historically, the S&P 500 averages about 10% annually. For safer investments like bonds, 3-5% might be considered good, while high-risk venture capital might target 20%+.