function calculateSnapchatEngagement() {
// 1. Get input values using 'var'
var viewsInput = document.getElementById('snapViews');
var screenshotsInput = document.getElementById('snapScreenshots');
var repliesInput = document.getElementById('snapReplies');
var followersInput = document.getElementById('snapFollowers');
var resultDiv = document.getElementById('result');
var followerRow = document.getElementById('followerRateRow');
var reachRow = document.getElementById('reachRateRow');
// 2. Parse Float values
var views = parseFloat(viewsInput.value) || 0;
var screenshots = parseFloat(screenshotsInput.value) || 0;
var replies = parseFloat(repliesInput.value) || 0;
var followers = parseFloat(followersInput.value) || 0;
// 3. Validation
if (views === 0 && followers === 0) {
alert("Please enter at least Total Story Views or Followers to calculate rates.");
return;
}
if (views < 0 || screenshots < 0 || replies < 0 || followers 0) {
engagementByViews = (totalInteractions / views) * 100;
}
// Calculation B: Engagement based on Followers (How many fans interacted?)
var engagementByFollowers = 0;
var reachRate = 0;
var hasFollowerData = false;
if (followers > 0) {
hasFollowerData = true;
engagementByFollowers = (totalInteractions / followers) * 100;
reachRate = (views / followers) * 100;
}
// 5. Display Results
document.getElementById('resViewRate').innerHTML = engagementByViews.toFixed(2) + "%";
if (hasFollowerData) {
followerRow.style.display = "flex";
reachRow.style.display = "flex";
document.getElementById('resFollowerRate').innerHTML = engagementByFollowers.toFixed(2) + "%";
document.getElementById('resReachRate').innerHTML = reachRate.toFixed(2) + "%";
} else {
followerRow.style.display = "none";
reachRow.style.display = "none";
}
resultDiv.style.display = "block";
}
Understanding Snapchat Engagement
Unlike public-facing platforms like Instagram or TikTok, Snapchat is inherently more private and ephemeral. This makes measuring engagement slightly more nuanced. While metrics like "Likes" don't exist in standard Stories, users express interest through Screenshots, Replies, and Completion Rates.
This calculator focuses on the "Active Engagement Rate," combining tangible actions (screenshots and replies) to determine how compelling your content is to your audience.
How to Calculate Snapchat Engagement Rate
There are two primary ways to calculate engagement on Snapchat, depending on what data you have available and what goal you are tracking.
1. Interaction Rate (Per View)
This is the most common metric for influencers and brands measuring content quality. It tells you what percentage of people who saw your story took an action.
((Screenshots + Replies) / Total Unique Views) × 100
2. Interaction Rate (Per Follower)
This metric is useful for measuring the overall health of your account and how active your fanbase is, regardless of the algorithm.
((Screenshots + Replies) / Total Followers) × 100
3. View Rate (Reach)
This calculates the percentage of your total followers who actually opened your story.
(Total Unique Views / Total Followers) × 100
Key Metrics Explained
Unique Views:
The total number of individual users who opened the first snap of your story. This is your "Reach" for that specific content piece.
Screenshots:
A high-intent metric. If someone screenshots a Snap, they likely want to save the information (like a discount code, meme, or event detail) or share it externally.
Replies:
Direct messages sent in response to a story. This indicates a high level of personal connection and conversational engagement.
Completion Rate:
While not calculated above, tracking how many people watch from your first snap to your last snap is crucial for judging narrative retention.
What is a Good Snapchat Engagement Rate?
Benchmarks vary significantly by industry and follower count, but here are general guidelines for Story Engagement (Interactions / Views):
Average: 2% – 5%
Good: 5% – 10%
Excellent: Above 10%
Note: View Rates (Views / Followers) tend to be higher on Snapchat than other platforms due to the "Stories" tab layout, often ranging between 20% and 40% for active accounts.
Tips to Boost Snapchat Engagement
Use Incentives for Screenshots: Explicitly ask users to "Screenshot for a discount code" or "Screenshot to save the wallpaper." This artificially boosts engagement metrics while providing value.
Encourage Replies: Use text overlays to ask questions. "Reply with your favorite emoji" or "What should I eat for lunch?" invites low-friction interaction.
Keep Stories Short: Completion rates drop as story length increases. Aim for 3-7 snaps per narrative arc to keep viewers watching.
Post Consistently: The Snapchat algorithm favors accounts that post daily, keeping your Bitmoji near the front of your followers' feed.