Calculate your engagement rate by Views or Followers instantly.
Enter followers if you want to see the profile-based engagement rate.
Total Interactions:0
Engagement Rate (by Views):0.00%
Engagement Rate (by Followers):0.00%
*Calculation based on Likes + Comments + Shares.
function calculateTikTokER() {
// Get values
var likes = parseFloat(document.getElementById('ttLikes').value) || 0;
var comments = parseFloat(document.getElementById('ttComments').value) || 0;
var shares = parseFloat(document.getElementById('ttShares').value) || 0;
var views = parseFloat(document.getElementById('ttViews').value) || 0;
var followers = parseFloat(document.getElementById('ttFollowers').value) || 0;
// Calculate Total Interactions
var totalInteractions = likes + comments + shares;
// Elements to update
var resultBox = document.getElementById('ttResult');
var elInteractions = document.getElementById('resInteractions');
var elRateViews = document.getElementById('resRateViews');
var elRateFollowers = document.getElementById('resRateFollowers');
var rowFollowers = document.getElementById('followerRow');
// Validation
if (views <= 0 && followers 0) {
var rateByViews = (totalInteractions / views) * 100;
elRateViews.innerText = rateByViews.toFixed(2) + "%";
} else {
elRateViews.innerText = "N/A (No Views)";
}
// Calc by Followers
if (followers > 0) {
var rateByFollowers = (totalInteractions / followers) * 100;
elRateFollowers.innerText = rateByFollowers.toFixed(2) + "%";
rowFollowers.style.display = 'flex';
} else {
rowFollowers.style.display = 'none';
}
}
Understanding Your TikTok Engagement Rate
The TikTok Engagement Rate is one of the most critical metrics for influencers, brands, and content creators. Unlike vanity metrics like simple follower counts, the engagement rate measures how actively involved your audience is with your content. It is calculated by aggregating interactions (Likes, Comments, and Shares) and comparing them against your reach (Views) or your audience size (Followers).
How to Calculate TikTok Engagement Rate
There are two primary formulas used in the industry, depending on what you are trying to measure:
1. Engagement by Views (Reach)
This is the most accurate metric for individual video performance because TikTok's algorithm distributes content to non-followers via the "For You" page.
((Likes + Comments + Shares) / Total Views) × 100
2. Engagement by Followers
This metric is often used by brands to assess the quality of an influencer's profile overall.
((Likes + Comments + Shares) / Total Followers) × 100
What is a Good Engagement Rate on TikTok?
TikTok generally enjoys higher engagement rates than platforms like Instagram or Facebook. Benchmarks vary by follower count:
Small Accounts (1k – 5k followers): 15% – 20% (by views) is excellent.
Medium Accounts (5k – 50k followers): 10% – 15% is considered strong.
Large Accounts (100k+ followers): 5% – 10% is a very healthy rate.
Viral Hits: Viral videos often exceed 20% engagement rates regardless of account size.
Why Include Shares?
Many older calculators only sum Likes and Comments. However, the TikTok algorithm heavily weights Shares as a signal of high-quality content. If a user shares your video, it signals to TikTok that the content is worth distributing to a wider audience. Therefore, including shares in your calculation provides a more realistic view of your algorithmic performance.
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"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "How do you calculate engagement rate on TikTok?",
"acceptedAnswer": {
"@type": "Answer",
"text": "To calculate TikTok engagement rate for a video, add the total Likes, Comments, and Shares, divide that sum by the total Views, and multiply by 100. ((Likes + Comments + Shares) / Views) * 100."
}
}, {
"@type": "Question",
"name": "Does TikTok count rewatches as views?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, if a user watches your video loop multiple times, each loop is counted as a new view. This can lower your engagement rate percentage if the viewer doesn't interact, but high retention usually boosts distribution."
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}, {
"@type": "Question",
"name": "What is a good engagement rate for TikTok 2024?",
"acceptedAnswer": {
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"text": "For 2024, a good engagement rate on TikTok usually falls between 4% and 18%. Smaller accounts typically see higher percentages, while massive accounts often settle around 4-6%."
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