.tiktok-er-box {
background-color: #f8f9fa;
border: 2px solid #e1e4e8;
border-radius: 12px;
padding: 30px;
box-shadow: 0 4px 15px rgba(0,0,0,0.05);
margin-bottom: 40px;
}
.tiktok-input-group {
margin-bottom: 20px;
}
.tiktok-input-group label {
display: block;
margin-bottom: 8px;
font-weight: 600;
color: #333;
}
.tiktok-input-group input {
width: 100%;
padding: 12px;
border: 1px solid #ddd;
border-radius: 6px;
font-size: 16px;
box-sizing: border-box;
transition: border-color 0.3s;
}
.tiktok-input-group input:focus {
border-color: #fe2c55; /* TikTok Red/Pink */
outline: none;
}
.tiktok-btn {
background-color: #fe2c55;
color: white;
border: none;
padding: 15px 30px;
font-size: 18px;
font-weight: bold;
border-radius: 6px;
cursor: pointer;
width: 100%;
transition: background-color 0.3s;
}
.tiktok-btn:hover {
background-color: #e61b45;
}
.tiktok-results {
margin-top: 25px;
padding: 20px;
background-color: #ffffff;
border-radius: 8px;
display: none;
border-left: 5px solid #25f4ee; /* TikTok Cyan */
}
.tiktok-results h3 {
margin-top: 0;
color: #2c3e50;
}
.er-value {
font-size: 36px;
font-weight: 800;
color: #fe2c55;
margin: 10px 0;
}
.er-analysis {
font-style: italic;
color: #555;
}
.info-grid {
display: grid;
grid-template-columns: 1fr 1fr;
gap: 20px;
}
@media (max-width: 600px) {
.info-grid {
grid-template-columns: 1fr;
}
}
function calculateTikTokER() {
// Get DOM elements
var likesInput = document.getElementById('tt_likes');
var commentsInput = document.getElementById('tt_comments');
var sharesInput = document.getElementById('tt_shares');
var viewsInput = document.getElementById('tt_views');
var resultContainer = document.getElementById('tt_result_container');
var erDisplay = document.getElementById('tt_er_display');
var interactionsDisplay = document.getElementById('tt_total_interactions');
var analysisText = document.getElementById('tt_analysis_text');
// Parse values (default to 0 if empty)
var likes = parseFloat(likesInput.value) || 0;
var comments = parseFloat(commentsInput.value) || 0;
var shares = parseFloat(sharesInput.value) || 0;
var views = parseFloat(viewsInput.value);
// Validation
if (!views || views <= 0) {
alert("Please enter a valid number of views greater than 0.");
return;
}
if (likes < 0 || comments < 0 || shares < 0) {
alert("Interaction counts cannot be negative.");
return;
}
// Calculation Logic: ((Likes + Comments + Shares) / Views) * 100
var totalInteractions = likes + comments + shares;
var engagementRate = (totalInteractions / views) * 100;
// Rounding to 2 decimal places
var finalRate = engagementRate.toFixed(2);
// Determine Quality of Rate (Benchmarks vary, but general guidelines):
// 10% : Viral/Excellent
var rating = "";
var color = "";
if (engagementRate = 3 && engagementRate = 6 && engagementRate < 10) {
rating = "Excellent! Your content is resonating very well with your audience.";
color = "#27ae60"; // Dark Green
} else {
rating = "Viral Status! This level of engagement is exceptional.";
color = "#fe2c55"; // TikTok Red
}
// Display Results
resultContainer.style.display = "block";
erDisplay.innerHTML = finalRate + "%";
erDisplay.style.color = color;
interactionsDisplay.innerHTML = "
" + totalInteractions.toLocaleString();
analysisText.innerHTML = rating;
}
About the TikTok Post Engagement Rate Calculator
Understanding how your content performs on TikTok is crucial for growing your account and landing on the "For You Page" (FYP). While view counts are important, the Engagement Rate (ER) is a far more accurate metric of content quality. This calculator helps creators, influencers, and marketers instantly measure the performance of specific posts.
How Is TikTok Engagement Calculated?
Unlike other platforms where follower count is the primary denominator, TikTok is a discovery-based platform. Therefore, the most accurate way to calculate engagement for a specific video is by comparing interactions to total views. Our tool uses the following formula:
((Likes + Comments + Shares) ÷ Total Views) × 100 = Engagement Rate %
This formula (Engagement by Reach) tells you exactly what percentage of people who saw your video felt compelled to interact with it.
What is a Good Engagement Rate on TikTok?
Benchmarks on TikTok tend to be higher than on Instagram or Facebook due to the immersive nature of the app. Here is a general breakdown of post performance:
- 3% to 6%: Average to Good. This is a healthy baseline for most accounts.
- 6% to 10%: High Performance. Your video is likely performing well on the FYP.
- Over 10%: Viral Level. Content with this engagement level often sees exponential growth.
Why Include Shares and Saves?
While Likes are easy to get, Shares and Comments carry more weight in the TikTok algorithm. A Share indicates that the user found the content valuable enough to send to a friend or repost, signaling to TikTok that the video is high-quality and deserves more reach. This calculator aggregates all these interactions to give you a holistic view of your video's success.
Tips to Increase Your Engagement Rate
- The Hook: Grab attention in the first 3 seconds to ensure views convert into interactions.
- Call to Action (CTA): explicitly ask users to comment or share (e.g., "Send this to a friend who needs to see this").
- Reply to Comments: Engage with your audience immediately after posting to boost the comment count and signal activity.
- Use Trending Sounds: Utilizing trending audio can help surface your content to users primed to engage with that trend.