Measure the performance of your content accurately.
Engagement Rate
0.00%
0Total Interactions
0Interactions per 1k Views
Understanding Your TikTok Engagement Rate
Engagement rate is the gold standard metric for influencers, brands, and content creators on TikTok. Unlike vanity metrics such as follower count, your engagement rate tells you how actively involved your audience is with your content. A high engagement rate signals to the TikTok algorithm that your content is valuable, increasing the likelihood of landing on the "For You" Page (FYP).
The Calculation Formula
This calculator uses the most accurate formula for individual video performance. While some tools divide by follower count, dividing by Video Views provides a true measure of how the specific content performed among the people who actually saw it.
ER = ((Likes + Comments + Shares + Saves) / Total Views) × 100
What is a Good TikTok Engagement Rate?
TikTok generally sees higher engagement rates than platforms like Instagram or Facebook. Here is a general benchmark guide to interpret your results:
Less than 3%: Low Engagement. The content may not have hooked the audience or the call-to-action was unclear.
3% – 6%: Average/Good. This is a healthy standard for most accounts.
6% – 10%: High Performance. Your video resonated well with the audience.
Above 10%: Viral Status. This indicates exceptional content performance.
Why "Saves" Matter
Recently, TikTok has placed heavy emphasis on the "Save" (or Favorite) button. When a user saves a video, it indicates they intend to watch it again or find the information highly valuable. This is a stronger signal to the algorithm than a passive "Like," which is why our calculator includes Saves in the total engagement formula.
Tips to Boost Your Rate
To improve your score, focus on:
1. Hooks: Capture attention in the first 2 seconds.
2. CTAs: Explicitly ask users to comment or save the video for later.
3. Trends: Utilize trending audio to increase discoverability.
4. Reply to Comments: Creating video replies to comments drives repeat views.
function calculateTikTokER() {
// Get input values
var viewsInput = document.getElementById('tt_views');
var likesInput = document.getElementById('tt_likes');
var commentsInput = document.getElementById('tt_comments');
var sharesInput = document.getElementById('tt_shares');
var savesInput = document.getElementById('tt_saves');
// Parse values, defaulting to 0 if empty
var views = parseFloat(viewsInput.value);
var likes = parseFloat(likesInput.value) || 0;
var comments = parseFloat(commentsInput.value) || 0;
var shares = parseFloat(sharesInput.value) || 0;
var saves = parseFloat(savesInput.value) || 0;
// Validation
if (!views || views <= 0) {
alert("Please enter a valid number of Video Views greater than 0.");
return;
}
if (likes < 0 || comments < 0 || shares < 0 || saves < 0) {
alert("Metrics cannot be negative.");
return;
}
// Calculation Logic
var totalEngagements = likes + comments + shares + saves;
var engagementRate = (totalEngagements / views) * 100;
var interactionsPer1k = (totalEngagements / views) * 1000;
// DOM Elements for Result
var resultBox = document.getElementById('tt_result');
var erDisplay = document.getElementById('tt_er_display');
var totalDisplay = document.getElementById('tt_total_engagements');
var per1kDisplay = document.getElementById('tt_interactions_per_view');
var badgeDisplay = document.getElementById('tt_badge_display');
// Update Displays
erDisplay.innerHTML = engagementRate.toFixed(2) + "%";
totalDisplay.innerHTML = totalEngagements.toLocaleString();
per1kDisplay.innerHTML = interactionsPer1k.toFixed(0);
// Determine Badge/Assessment
var badgeHtml = "";
if (engagementRate < 3) {
badgeHtml = 'Needs Improvement';
} else if (engagementRate >= 3 && engagementRate < 6) {
badgeHtml = 'Good / Average';
} else if (engagementRate >= 6 && engagementRate < 10) {
badgeHtml = 'High Performance';
} else {
badgeHtml = 'Viral / Excellent';
}
badgeDisplay.innerHTML = badgeHtml;
// Show Result Section
resultBox.style.display = "block";
// Smooth scroll to result
resultBox.scrollIntoView({ behavior: 'smooth', block: 'nearest' });
}