Estimate your engagement rate and potential earnings per post.
Engagement Rate0.00%
Estimated Price per Post (Low)$0.00
Estimated Price per Post (High)$0.00
*Estimates are based on market averages for influencer sponsorships. Actual rates vary by niche and negotiation.
function calculateTikTokEarnings() {
// Get Inputs
var followersInput = document.getElementById('tiktokFollowers');
var likesInput = document.getElementById('tiktokLikes');
var commentsInput = document.getElementById('tiktokComments');
var videoCountInput = document.getElementById('videoCount');
var resultDiv = document.getElementById('result');
var followers = parseFloat(followersInput.value);
var likes = parseFloat(likesInput.value);
var comments = parseFloat(commentsInput.value);
var count = parseFloat(videoCountInput.value);
// Validation
if (isNaN(followers) || followers <= 0) {
alert("Please enter a valid number of followers.");
return;
}
if (isNaN(likes) || likes < 0) {
likes = 0;
}
if (isNaN(comments) || comments < 0) {
comments = 0;
}
if (isNaN(count) || count 1, we assume they might have entered totals for X videos, so we divide.
// If count is 1 (default), inputs are treated as averages.
var avgLikes = likes / count;
var avgComments = comments / count;
var totalAvgEngagement = avgLikes + avgComments;
// 1. Calculate Engagement Rate (ER)
// Formula: ((Likes + Comments) / Followers) * 100
var engagementRate = (totalAvgEngagement / followers) * 100;
// 2. Calculate Earnings
// Base math: Market rate implies roughly $0.005 to $0.025 per follower depending on engagement tiers.
// Alternatively, Cost Per Engagement (CPE) model: $0.10 – $0.20 per engagement.
// Hybrid Model Logic:
var cpm = 10; // Base Cost Per Mille (1000 followers)
// Adjust CPM based on Engagement Rate quality
if (engagementRate = 1 && engagementRate = 3 && engagementRate = 6) {
cpm = 25; // High quality audience
}
// Calculate based on Follower Scale (Brands pay less per follower as you grow larger due to broadness)
var scaleFactor = 1;
if (followers > 1000000) scaleFactor = 0.8;
if (followers > 5000000) scaleFactor = 0.6;
// Method A: CPM based on followers
var baseEstMin = (followers / 1000) * cpm * scaleFactor;
var baseEstMax = baseEstMin * 1.5;
// Method B: CPE (Cost Per Engagement) check to balance it
// Assume $0.08 per like/comment low end, $0.15 high end
var cpeEstMin = totalAvgEngagement * 0.08;
var cpeEstMax = totalAvgEngagement * 0.15;
// Weighted Average of Method A (Follower Strength) and Method B (Engagement Strength)
var finalMin = (baseEstMin * 0.6) + (cpeEstMin * 0.4);
var finalMax = (baseEstMax * 0.6) + (cpeEstMax * 0.4);
// Rounding
finalMin = Math.round(finalMin * 100) / 100;
finalMax = Math.round(finalMax * 100) / 100;
engagementRate = Math.round(engagementRate * 100) / 100;
// formatting display
document.getElementById('displayER').innerHTML = engagementRate + "%";
// Handle currency formatting
var formatter = new Intl.NumberFormat('en-US', {
style: 'currency',
currency: 'USD',
});
document.getElementById('displayMinEarn').innerHTML = formatter.format(finalMin);
document.getElementById('displayMaxEarn').innerHTML = formatter.format(finalMax);
// Show results
resultDiv.style.display = "block";
}
TikTok Video Rate Calculator: How Much Should You Charge?
In the rapidly evolving world of creator economy, determining the correct price for a sponsored TikTok video is one of the biggest challenges for influencers. Whether you are a nano-influencer with 5,000 followers or a macro-influencer with millions, understanding your value is crucial for negotiating brand deals.
Our TikTok Video Rate Calculator helps you estimate a fair price range for your content based on your follower count and, more importantly, your engagement metrics.
How the TikTok Rate is Calculated
Unlike traditional advertising which often relies solely on impressions (views), TikTok pricing is heavily weighted towards Engagement Rate (ER). Brands look for active communities, not just passive viewers.
1. Engagement Rate Formula
The core metric used in this calculator is your engagement rate per video. This is calculated as:
((Avg Likes + Avg Comments) / Total Followers) * 100
A good engagement rate on TikTok is generally considered to be between 4% and 18%, which is significantly higher than platforms like Instagram or Facebook.
2. Pricing Tiers
While every deal is unique, the industry generally categorizes rates into tiers based on follower count and engagement quality:
Nano-Influencers (1k – 10k followers): Typically charge $5 – $25 per video. High engagement is common here.
Micro-Influencers (10k – 50k followers): Rates range from $25 – $200 per post. This is a sweet spot for many brands.
Mid-Tier Influencers (50k – 500k followers): Rates jump significantly to $200 – $2,500 depending on the niche.
Macro-Influencers (500k – 1M+ followers): Prices often start at $2,500 and can go up to $20,000+ for viral stars.
Factors That Increase Your Rate
The number generated by our calculator is a baseline estimate. You should adjust your rate card upward if you offer the following:
Usage Rights: If the brand wants to run ads using your content (whitelisting), charge an extra 30-50%.
Cross-Platform Posting: Posting to Instagram Reels or YouTube Shorts as well.
Niche Expertise: Specialized niches (Finance, Tech, Medical) command higher CPMs than general entertainment.
Production Value: If your videos require high-end editing, props, or travel, factor these costs into your base rate.
Tips for Negotiating with Brands
When sending your rate card to a potential sponsor, never just send a raw number. Include your analytics screenshots showing your demographics and engagement rate. If your calculator result shows a range of $200 – $350, start negotiations at the higher end to leave room for bargaining.