Youtube Revenue Calculator

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Reviewed by: David Chen, MBA, Financial Content Specialist

Use this comprehensive youtube revenue calculator to estimate your potential monthly and annual earnings based on key performance indicators like daily views, CPM, and ad fill rates.

youtube revenue calculator

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youtube revenue calculator Formula

$$ \text{Monthly Ad Revenue} = \left(\frac{\text{Daily Views} \times \text{CPM}}{1000} \times \frac{\text{Fill Rate}}{100}\right) \times 30.4 $$ $$ \text{Total Monthly Revenue} = \text{Monthly Ad Revenue} + \text{Other Revenue} $$

Source: YouTube Monetization Policies, Creator Academy

Variables

  • Average Daily Views: The average number of times your videos are watched per day.
  • Estimated Ad CPM: Cost per mille (1,000 views). This is how much advertisers pay for 1,000 ad impressions on your channel.
  • Ad Fill Rate (%): The percentage of your total video views that actually display an ad (e.g., 60 means 60% of your views show an ad).
  • Monthly Sponsorship/Affiliate Revenue: All non-ad revenue streams, such as brand deals, merchandise, or affiliate sales.

Related Calculators

What is YouTube Revenue Calculation?

Calculating YouTube revenue is more complex than simply multiplying views by an assumed CPM because several factors influence the final payout. The revenue primarily comes from Google’s AdSense platform, where advertisers bid to place ads on videos. Your effective CPM (eCPM) can fluctuate daily based on viewer location, time of year, niche, and ad inventory availability.

The ad revenue component is typically calculated by taking the views, dividing by 1,000, multiplying by the CPM, and then multiplying by the ad fill rate—the percentage of views that actually generate an ad impression. Furthermore, YouTube takes a substantial cut (historically around 45%) of the AdSense revenue before it reaches the creator. The calculator provides a gross estimate before the YouTube platform fee is applied, as the CPM input is generally user-estimated gross CPM.

How to Calculate YouTube Revenue (Example)

  1. Determine Ad Revenue per Day: Start with your daily views (e.g., 10,000). Multiply by the CPM (e.g., $6.00) and divide by 1,000: $(10,000 \times \$6.00) / 1000 = \$60.00$ gross ad potential.
  2. Factor in Fill Rate: Not every view shows an ad. If your fill rate is 70% (0.70), multiply the daily ad potential by this rate: $\$60.00 \times 0.70 = \$42.00$ actual daily ad revenue.
  3. Calculate Monthly Ad Revenue: Multiply the daily ad revenue by the average number of days in a month (30.4): $\$42.00 \times 30.4 \approx \$1,276.80$.
  4. Add Other Revenue: Include any outside income, such as a $500 monthly brand sponsorship: $\$1,276.80 + \$500.00 = \$1,776.80$.
  5. Find Annual Revenue: Multiply the total monthly revenue by 12: $\$1,776.80 \times 12 = \$21,321.60$.

Frequently Asked Questions (FAQ)

Is CPM the same as RPM?
No. CPM (Cost Per Mille) is what an advertiser pays. RPM (Revenue Per Mille) is what the creator earns after YouTube’s cut is taken. RPM is generally a more accurate representation of creator income.
Why is my Ad Fill Rate not 100%?
Fill rate is rarely 100% because some viewers use ad blockers, not all videos are eligible for ads, and sometimes advertisers simply don’t have a bid for the specific user watching your content.
Does the calculator include YouTube’s 45% cut?
This calculator provides a gross revenue estimate based on the CPM you input. If you input your *actual* RPM, the result will be closer to net revenue. We recommend using a realistic, pre-cut CPM value for estimation.
How do I find my true CPM and Fill Rate?
You can find these metrics directly in your YouTube Analytics dashboard under the ‘Revenue’ tab. Using your actual historical data will yield the most accurate predictions from this tool.
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