Attrition Rate: —%
Understanding Attrition Rate:
The attrition rate is calculated by first determining the net change in customers. This involves subtracting the new customers acquired from the total customers lost. Then, this net loss is divided by the number of customers at the start of the period. Multiplying by 100 gives you the percentage attrition rate.
A high attrition rate can indicate issues with product satisfaction, customer service, pricing, or competition. Conversely, a low attrition rate suggests good customer retention and loyalty. Monitoring and improving your attrition rate is vital for sustainable growth.
.calculator-container {
font-family: Arial, sans-serif;
max-width: 600px;
margin: 20px auto;
padding: 20px;
border: 1px solid #ccc;
border-radius: 8px;
box-shadow: 0 2px 4px rgba(0,0,0,0.1);
}
.calculator-form {
margin-bottom: 20px;
}
.form-group {
margin-bottom: 15px;
}
.form-group label {
display: block;
margin-bottom: 5px;
font-weight: bold;
}
.form-group input[type="number"] {
width: calc(100% – 22px);
padding: 10px;
border: 1px solid #ccc;
border-radius: 4px;
box-sizing: border-box;
}
button {
background-color: #4CAF50;
color: white;
padding: 10px 15px;
border: none;
border-radius: 4px;
cursor: pointer;
font-size: 16px;
}
button:hover {
background-color: #45a049;
}
.calculator-result {
border-top: 1px solid #eee;
padding-top: 20px;
}
.calculator-result h3 {
margin-top: 0;
color: #333;
}
#attritionRateOutput {
font-weight: bold;
color: #d9534f;
}
function calculateAttritionRate() {
var startingCustomers = parseFloat(document.getElementById("startingCustomers").value);
var customersLost = parseFloat(document.getElementById("customersLost").value);
var newCustomers = parseFloat(document.getElementById("newCustomers").value);
if (isNaN(startingCustomers) || isNaN(customersLost) || isNaN(newCustomers) || startingCustomers <= 0) {
document.getElementById("attritionRateOutput").innerHTML = "Invalid Input";
return;
}
var netLoss = customersLost – newCustomers;
var attritionRate = (netLoss / startingCustomers) * 100;
// Ensure attrition rate is not negative if new customers exceed lost customers
if (attritionRate < 0) {
attritionRate = 0;
}
document.getElementById("attritionRateOutput").innerHTML = attritionRate.toFixed(2);
}