Email Marketing ROI Calculator
Measure the profitability of your email campaigns by entering your metrics below.
Estimated Revenue
$0.00
ROI Percentage
0%
Profit
$0.00
Cost Per Acquisition
$0.00
Understanding Email Marketing ROI
Email marketing continues to be one of the most effective digital marketing channels, often delivering an ROI of 4,000% or higher. However, to truly understand your success, you must look beyond open rates and focus on hard financial data.
How is ROI Calculated?
The standard formula for Return on Investment (ROI) is:
ROI = ((Revenue – Cost) / Cost) * 100
Key Metrics in this Calculator
- Campaign Cost: Includes software fees, copywriter costs, and design expenses.
- CTR: The percentage of recipients who clicked a link within your email.
- Conversion Rate: The percentage of those clickers who completed a purchase.
- Average Order Value (AOV): The average dollar amount spent each time a customer places an order.
Realistic ROI Example
Imagine you send an email to 10,000 subscribers. Your campaign costs $200. You achieve a 3% CTR (300 clicks) and a 2% conversion rate (6 sales). If your AOV is $100, your revenue is $600.
Your Profit is $400 ($600 – $200), and your ROI is 200%.